Business Fundamentals Business Functions

Before we begin, think for a moment about some of the businesses that you know are successful

  • What are the crucial aspects of their businesses that have made them successful? is it their product, or something else, or both?
Good advertising, or great product, or both?
  • What's the purpose of the advert here?
  • Which part of the business develops advertising campaigns like these?

The Marketing Department

Marketing is the science and art of exploring, creating, and delivering value to satisfy the needs of a target market at a profit.

http://www.kotlermarketing.com/phil_questions.shtml

Can you think of any other departments that are needed in a business?

Think of all the sections that make up a business, draw a tree and add the functions to each branch

Let's look at Lush. Watch the video and then explain what the function is in the business.

Production- The function is to produce the products, the soaps, creams, etc

  • Purchasing – buy materials and equipment
  • Production – make the cosmetics
  • Maintenance – ensure equipment works OK
  • Health and Safety – for the safety of employees
  • Research & Development – to develop new products
  • Warehousing (Storage) and Distribution – to keep the cosmetics
  • (Retail) Sales – to sell to customers
  • Marketing, Advertising and Promotion – to attract customers
  • HR (Employee Recruitment, Training, Payroll) – to ensure you have the people needed to do the work
  • Accounts/Finance – to monitor money flows in and out of the business
  • Office Administration, IT and Management Information Systems – to deal with the records of the business and support the management

Have a go at the task sheet provided. Identify which function matches each description

Credits:

Created with images by stevepb - "coca cola cold drink soft drink" • AlexanderStein - "paperclip clip office" • Bachy - "spring oak road"

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