I honestly laughed way too hard at this and automatically judged myself... I mean hey it's funny and his style of rhyming meme and dream are great uses of rhetoric.
The secret book utilized many of the rhetorical strategies, such as: pathos, style, arrangement and delivery. Although each page consisted of a different entry, the book itself utilized rhetoric by just existing. Even though the book is not much of a secret anymore, the very title of "Secret Book" persuades college students to get out and go on the search. The delivery of the book being a secret allows for the persuasion and adventure that so many of us at Clemson long for.