To achieve the aspiration that we’ve laid out in our vision statement—“to be one of the nation’s leading colleges, emphasizing academic excellence, global citizenship, personal growth, and responsible leadership”—we must clearly differentiate Rollins from its competitors in the increasingly competitive higher-education market. Over the past several years, we’ve taken the first step in that effort: refining a collection of messages that capture Rollins’ essential nature.
The next step is just as important. We, as a community, must embrace this clear, differentiating message and apply it in a consistent, disciplined way when we communicate about the College. In other words, we all need to sing from the same hymnal. This site is that hymnal.
This digital messaging platform articulates the College’s core messages and supports each with a set of proof points and stories that help reinforce these strategic statements. This site is designed as an internal resource—a tool to help all of us more effectively tell the Rollins story—and it should not be shared outside the College. The site’s proof points and stories, however, are meant to be shared, and we hope you find them a useful resource as you help us share the Rollins story with prospective students, alumni, parents, community members, and others.
The Office of Marketing will continually update the site with new proof points and stories, so we encourage you to bookmark the site and refer to it frequently.