Parents, alumni, extended family, friends and community. These groups are all touched by HCCS in some way.
For over two decades, Hill Country Christian School has nurtured spiritual growth in students and their families. Hill Country also cultivates academic growth through a rigorous classical education that sets their students up for success in higher education and beyond. They also encourage physical and artistic growth by allowing students to excel in extracurricular opportunities. This foundational value is now encouraging the school to seize new opportunities, breaking new ground for growth with the Facility Master Plan.
To create a campaign that shows how Hill Country Christian School is making an impact on the world for Christ. Most of the films content will be voice over of the interviewee with b-roll that flows with the dialogue. It will be shot in an inspiring, cinematic style and be consistent with mood board samples presented in the creative brief. We will do this by sharing powerful stories of individuals who have been inspired and equipped through Hill Country. The project is to share Hill Country's vision of preparing students for college and for life. The goal is to create an emotional sense of connection and urgency to a call to action and raise awareness and funding. The films will convey the idea that by supporting the school, families are helping Hill Country make an even greater impact for Christ.