Developing a digital community hub with content created by students for students

Vision

An inspiring and evolving web presence showcasing the energy and vibrancy of student and academic life at the University of Lincoln

First steps

A new student community hub with content created by students for students

Draft Student Life blog
Sample post written by a student

Social media

Capturing student initiatives and events on and around campus and the city

Promoting facilities and initiatives to students

An academic community hub

To share best practice in teaching and learning and encourage innovation and experimentation

Video resources and examples of best practice - made by academics for academics

Built within a relaunched blogs platform

Delivering a new University website

  • Need to avoid silo'd approach - use multi-disciplinary teams that span departments and involve academics
  • Work with students on development and content creation
  • Phased agile development - deliver essentials first
  • Data and analytics-driven - measure effectiveness of any changes
  • Focus on authenticity and capturing the reality of student and academic life at Lincoln
  • Relax central control whilst ensuring checks and balances are maintained
  • Review effectiveness of current digital marketing spend

The longer-term vision

  • Student-developed and designed prospectus created in collaboration with Marketing
  • Published print and digital content drawn from the curriculum
  • Trusted students helping to run University social media accounts
  • Dynamic, evolving showcases for each subject area
  • Increased student involvement in Open Days and other events
  • Use social media to maintain links with alumni
  • Develop inter-disciplinary communities of practice to ensure a similar approach is taken across the University

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