Marketing Yourself & Your Small Business A How to get started guide to building your small business

Defining your brand is a journey to business self-discovery. It can be a long process. Don't get discouraged. Developing your brand is a like a working document and there are always opportunities for improvement and innovation.

Ask yourself a few questions:

  • What is your company's mission?
  • What are the benefits and features of your products and services?
  • What do your customers and prospects already think of your company?
  • What qualities do you want them to associate with your company?

Create an advisory board or a team of trusted associates to bounce your ideas off of.

Trusted Brand? Why or why not?
Brand Image? Does it evoke emotion?
Quality Brand? Why or why not?

Must haves for your small business:

Great Logo - your logo is your style, your walking billboard, your image

Tagline - make it memorable, meaningful and concise. It says what you can't say in person every time someone sees your logo

Consistency - this is a MUST HAVE! Your brand, logo, tagline, image, and marketing must be consistent across all mediums.

Voice - create a voice for your company that reflects your brand. Casual, brand friendly, conversational, ritzy, formal...etc..

Building Your Online Presence

Create a plan for your Online presence

Website

Social Media

Video or Vlog

Blog

Podcast

Choose what works best for you and what you can manage. Hire someone to maintain your online presence if you can afford it.

Stay Current

Subscribe or Follow people you learn from

Twitter and LinkedIn are great social spaces to find up to date articles and successful people that will help you stay current.

Watch SharkTank!

Social Networking
Conferences or Professional Development
Let's have coffee!

Let Technology Help You!

Create a plan that you can manage and go to work making it work for you!

Credits:

Created with images by andreas160578 - "glasses accessoirs fashion" • Arieth - "shoe baby nikes" • david_shankbone - "Donald Trump by David Shankbone 2" • JeepersMedia - "Banana Republic" • coyot - "notebook macbook computer" • WDnetStudio - "social media facebook twitter" • ccPixs.com - "3D Social Networking" • WorldSkills UK - "The Skills Show Conference" • skeeze - "business meeting electronics cell phone" • FirmBee - "ipad mockup apple" • banoootah_qtr - "yes we can"

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