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Amina Abrahams wants to empower and employ women Exotic Taste

From starting her business in the kitchen at home in Kensington, Cape Town, Amina Abrahams today supplies the Shoprite Group with pickles, achar and sauces produced in her own factory.

Abrahams established her company, Exotic Taste, in February 2006 and moved to a 96m² factory in Parow Industria in January 2009. By 2011, the business again needed more space and moved to an even bigger factory in Kensington.

“My partnership with the Shoprite Group started more than ten years ago. Back then I supplied four products to five stores and now I supply eight products to 46 stores. The buyers held my hand throughout this process and they still do. It’s been a wonderful ride with Shoprite - they didn’t give up on me and I’m grateful.”

- Amina Abrahams

Exotic Taste currently employs five full-time employees and an additional two to five casual employees during peak periods. Her vision is to empower others, especially women, by creating a source of employment and education.

Abrahams hopes to continue developing and expanding her product range to meet consumer demands.