The Business of Leisure ZAA 106

Introduction

This week you will explore various sectors of the leisure industry, and their own mixed economies, through a series of readings. However, first take the time to watch this famous, short animated film called ‘Leisure’ by Bruce Petty. It won an Academy Award in 1976.

“Takes a wry look at the world of work and leisure through history. A fast-paced, humorous and thought-provoking film using animation by Australian newspaper cartoonist Bruce Petty. This Oscar-winning film emphasises the use of leisure time as an important aspect of life in our society today. Planning for recreation and leisure time should be undertaken both on a personal and on a public level.” National Film and Sound Archive

Leisure | 13:37 mins

At the 9:25 min mark of this film the results of an international survey into positive thinking were presented. As one might expect, it revealed that not all humans were the same.

“There were old people wanting excitement. Young people wanting secret quiet. Lonely people wanting crowds. Clowns wanting audiences. Housewives wanting romance. Teenagers wanting to be left alone. Everybody wanting something special. The idea of different people wanting to do what they liked with leisure came as a shock to the sociologists who were organising one set of sport and culture for the entire world.”

This movie might be over 40 years old but it could be argued that we’re still seeing policy-makers and providers working in a “one set of sport and culture for the entire world” mindset.

Contemporary business still seems to operate in a one size fits all mentality whereas society tells us otherwise. You only have to look at your own leisure preferences. However, it’s time to think more broadly about what the ‘customer’ wants and needs and how you (the leisure practitioner) can meet these wants and needs. You have a role to play in meeting the customer's needs and wants. You are encouraged to reflect in your portfolio on the following question:

“What does a diverse set of needs and wants mean for you, the leisure practitioner, and the way you may need to 'practice'?”

The final words in the film are “The new challenge for humans is leisure”

…and it still is.

Investigating Leisure

Following on from diverse needs of people, the readings below commence your engagement with practitioner magazines and journals. These readings will prepare you for assessment task two. For assessment task two you will be required to pick one reading from each of the five categories to read and write about them. More information will be provided on this task.

The full list is here for this week so that you may work your way through at your own leisure. It is recommended that you read all articles and make notes on them. You may also wish to reflect on your thoughts within your portfolio.

A direct link to the articles are also available via the reading list on the Library website for ZAA 106 but please read through the Word document mentioned in the previous paragraph.

Weekly Pondering

As a budding practitioner, how might you investigate leisure?

How might you investigate leisure opportunities?

How might you investigate leisure now that you have more insight into your own leisure preferences?

You are encouraged to reflect on these questions in your portfolio as they lay a foundation for your future studies in this area and your career as a leisure practitioner.

These questions also prompt you for your final assessment task.

Credits:

Created with images by Pexels - "basketball chuck s leisure" • Erik Cleves Kristensen - "Thinking lego man"

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