A NOTE FROM CARL MITTLEMAN - S&E PRESIDENT

In this issue, you will read stories that demonstrate our shared successes and passion to serve. From providing innovative food and beverage, retail, and facilities services, to giving back to the communities we serve, I am honored to lead such a dedicated team of passionate associates and am proud of the opportunity we have to serve your guests each and every day.

This winter our Aramark teams, in partnership with you, have been:

  • Setting records for retail and food & beverage at the Super Bowl
  • Feeding hungry college football fans at the College Football Playoff National Championship
  • Evolving our innovation platform and expanding our Zoom Food concepts
  • Giving back to our communities and encouraging sustainability growth
  • Receiving the highest of industry accolades and being recognized as true Service Stars

Sincerely,

Carl Mittleman

SETTING RECORDS AT SUPER BOWL LI

WE WERE PROUD TO SERVE AS THE OFFICIAL RETAIL PARTNER FOR THE NFL AND THE FOOD & BEVERAGE AND FACILITIES PROVIDER FOR NEARLY ALL THE SUPER BOWL EVENTS IN HOUSTON. OUR 3,000 EMPLOYEES WORKED AROUND THE CLOCK TO ENSURE THE SUCCESS OF THE BIG GAME AND SET AN ALL TIME RECORD FOR THE HIGHEST SINGLE DAY REVENUE IN ARAMARK SPORTS AND ENTERTAINMENT HISTORY.

CELEBRATING PARTNERSHIPS IN HOUSTON

We celebrated with our partners including Maria Menounos, Zac Brown and Andrew Zimmern while in Houston for Super Bowl week. Accompanied by great food, beverage and partners, Super Bowl weekend was one to remember!

SUPER BOWL STAKS AND SANDWICHES

Our team of culinary masterminds created a menu worthy of the Big Game. In addition to the Atlanta and New England tribute items, The ATL Fried Chicken Stak and the Beantown Griller, the Super Bowl menu captured the diverse flavors of Houston.

“WE’VE BEEN WORKING CLOSELY WITH THE NFL AND OUR PARTNERS TO DELIVER A ONE-OF-A-KIND DINING EXPERIENCE THAT COMPLEMENTS THE ACTION ON THE FIELD WITH A VARIETY OF UNIQUE AND INNOVATIVE HOSPITALITY OFFERINGS.” - CARL MITTLEMAN

The menu also featured a student culinary collaboration, where student chefs from Westside High School in Houston, also an Aramark partner, worked with Chef Cornish and the NRG team to create the Bayou City Báhn Mì.

ARAMARK + ERIC DICKERSON = EDQ

Aramark is teaming up with Hall of Fame running back Eric Dickerson to create EDQ, a barbecue concept based on Eric's family recipe. Eric joined us in Houston where he talked barbecue, football and his family-inspired sauce.

ARAMARK SERVES AS RETAIL PARTNER FOR SUPER BOWL LI

In addition to running a 35,000 square foot store, the Aramark retail team pulled off a huge win by executing over 70 official NFL Shop locations throughout the city of Houston on behalf of the NFL. Serving as the retail partner for the past three Super Bowls, our Sports and Entertainment Retail Merchandise team continues to raise the bar.

FOOD FREnzied college football fans

This year, Aramark played host to the College Football Playoff National Championship Game, which took place at Raymond James Stadium in Tampa, Florida. In honor of the two teams competing, both higher education partners of Aramark, our team of chefs created a signature sandwich representing each school's hometown.

ZOOM FOOD EXPANDING ITS REACH

The next evolutions of Zoom Food have arrived! Quick Draw Beer Express debuted at Super Bowl LI at NRG Stadium and, this season, Zoom Food will open at Rogers Centre. Zoom Food allows customers to self order at kiosks and pick up their food and drink immediately after. This concept decreases wait times allowing many more transactions during peak periods and increased customer satisfaction.

Case studies

We are constantly working to improve and innovate the event day experience. From new food and drink concepts to utilizing technology and capitalizing on trends, we take pride in offering new opportunities to improve the customer experience your venues. Our case studies outline some of the programs we’ve created and their proven success.

Contact us to learn more about our game-changing proof points.

POWERING LIVE EVENTS

S&E and our US Bank Stadium partnership was featured as part of Aramark’s integrated brand campaign. The campaign speaks to our innovation and attention to detail, providing memorable experiences for each and every fan. The video above provides a snapshot of the campaign.

LAUNCH TEST KITCHEN CONTINUES TO EVOLVE

The team at Quicken Loans Arena has continuously pushed the envelope with their Launch Test Kitchen activation. Their most recent rotation is centered around Chef Rocco Whalen, featuring some of his best-selling items, along with a few new ones that he is testing in our kitchen. The team has maximized and leveraged every bit of technology with this concession stand and we are excited to share it with all of you. Check it out in the video above.

As we progress and grow, we want to expand our reach to you, our Clients. We want you to get to know us better, so you'll know Aramark better.

GET TO KNOW: PETER ZILPER

VICE PRESIDENT OF FOOD & BEVERAGE AND OPERATIONAL EXCELLENCE

In a nutshell, my job is to: Lead our Food and Beverage team, which entails research and development and operational efficiency and productivity efforts.

I am most proud of: The industry-leading products and concepts we’ve developed and introduced to our clients and the public.

Favorite S&E moment:​ Defining moments, such as the Super Bowl. I'm impressed by the fact we not only deliver best-in-class services, but we get better and better at it every time!

Aramark Leader in sustainable sourcing

Aramark received recognition by Sports Business Journal, Sports Business Daily for our sustainable sourcing efforts

Phillies Team Recognized for ALS Fundraising

The Philadelphia Phillies received the 2016 Allan H. Selig Award for Phillanthropic Excellence at the MLB Owners Meetings in November for their organization-wide efforts to 'Strike Out' Lou Gehrig's Disease. As an entire organization, Aramark team included, they have raised more than $17 million in their 32-year partnership with ALS Association Greater Philadelphia Chapter.

Launch test kitchen wins best new concept

Aramark was awarded the Venues Today 2016 Silver Spoon Award for Best New Concept for the LAUNCH Test Kitchen in Quicken Loans arena.

  • Michelle Jondo, an Aramark Food and Beverage Catering team member, received the Ravens President's Award after saving a coworker’s life on September 11, 2016 in Baltimore, MD. We are so proud to have Michelle on our team, who puts safety above all other priorities.
  • The Citi Field team won the Strengthening Neighborhoods Inspiring Change Community Award at the annual benefit gala, which assists in strengthening the neighborhoods of Queens, New York.
  • Aramark Executive Chefs Masood Shirmohammadi and Alan Wambaa were recognized on the A-List by the Facilities and Destinations publication as top meeting industry chefs!

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