SUPER BOWL STAKS AND SANDWICHES
Our team of culinary masterminds created a menu worthy of the Big Game. In addition to the Atlanta and New England tribute items, The ATL Fried Chicken Stak and the Beantown Griller, the Super Bowl menu captured the diverse flavors of Houston.
“WE’VE BEEN WORKING CLOSELY WITH THE NFL AND OUR PARTNERS TO DELIVER A ONE-OF-A-KIND DINING EXPERIENCE THAT COMPLEMENTS THE ACTION ON THE FIELD WITH A VARIETY OF UNIQUE AND INNOVATIVE HOSPITALITY OFFERINGS.” - CARL MITTLEMAN
The menu also featured a student culinary collaboration, where student chefs from Westside High School in Houston, also an Aramark partner, worked with Chef Cornish and the NRG team to create the Bayou City Báhn Mì.
ARAMARK SERVES AS RETAIL PARTNER FOR SUPER BOWL LI
In addition to running a 35,000 square foot store, the Aramark retail team pulled off a huge win by executing over 70 official NFL Shop locations throughout the city of Houston on behalf of the NFL. Serving as the retail partner for the past three Super Bowls, our Sports and Entertainment Retail Merchandise team continues to raise the bar.
FOOD FREnzied college football fans
This year, Aramark played host to the College Football Playoff National Championship Game, which took place at Raymond James Stadium in Tampa, Florida. In honor of the two teams competing, both higher education partners of Aramark, our team of chefs created a signature sandwich representing each school's hometown.
ZOOM FOOD EXPANDING ITS REACH
The next evolutions of Zoom Food have arrived! Quick Draw Beer Express debuted at Super Bowl LI at NRG Stadium and, this season, Zoom Food will open at Rogers Centre. Zoom Food allows customers to self order at kiosks and pick up their food and drink immediately after. This concept decreases wait times allowing many more transactions during peak periods and increased customer satisfaction.
We are constantly working to improve and innovate the event day experience. From new food and drink concepts to utilizing technology and capitalizing on trends, we take pride in offering new opportunities to improve the customer experience your venues. Our case studies outline some of the programs we’ve created and their proven success.
Contact us to learn more about our game-changing proof points.