Social Media Marketing Hyper Course:
Brian Ziegelheafer – BGEN + The Zigs Creative Co.
Getting started with social media can feel overwhelming for small businesses. But you don’t need to rack up millions of followers or have a slick brand campaign to make effective use of these budget-friendly tools and tips.
Social media is one of the best ways to connect with fans and potential customers. If you don’t have a presence on the main networks, you’re missing out on an audience that’s ready and willing to connect with your brand.
I’ve only got twenty minutes to do what sometimes takes an hour or longer so let’s jump right in.
What should you be doing? Everything. But, work just gets in the way. At a minimum here is what you should be doing:
Be Selective with Your Social Media Channels
Being selective means not trying to be on every social media channel. After all, your prospects aren’t on all channels, all the time. Determine which channels give you the best ROI.
Engage with Your Audience on a Regular Basis
Make sure you engage with customers on an ongoing basis. Put aside time every day to like comments on your social media posts (for example, if you post a picture on Instagram), reply to comments and messages, upload stories, and engage with your audience.
Focus on Real-Time Content
Businesses can find immense growth and engagement by sharing STORIES. Between Facebook and Instagram roughly 800 million people interact with stories each day. Stories are short-lived, daily content, which, fortunately, is also easy and cost-efficient to produce. It’s a smart, low-barrier strategy for small businesses who need to bootstrap. When it comes to Snaps, Instagram, and Facebook Stories, there is no expectation for highly polished content. Instead, think of it as “raw,” relatable content that engages your followers in the day-to-day of your business—an inside view of what goes on behind the scenes.
Feature People & Smiling Happy Faces
Faces can be incorporated into posts through staff profiles, interesting stories of people in your industry or workplace. Yahoo Labs looked at 1.1 million photos on Instagram and found that pictures with human faces are 38% more likely to receive likes than pictures with no faces – and 32% more likely to attract comments. Bottom line? Photos of smiling faces boost engagement. Celebrating staff anniversaries, birthdays, new partnerships, awards, and anything to demonstrate personality is very effective on social media, and it will also generate likes and comments from friends and family of the person too.
Use a Combination of Paid & Organic Social Media Marketing
The paid aspect is easy: Buy impressions on social media platforms popular among your target customers. On average you will spend $2.50 to reach 1000 people on Facebook, Instagram, and YouTube compared to $57 via direct mail. Facebook and Instagram will allow you to choose a “brand awareness” or “reach” campaign to hone in on the audience you want to reach. The organic piece might be more work but will be just as valuable. Partner with other local businesses that target the same customers; build relationships with them and, therefore, their audiences. Share their business and events on your social pages to win new fans. Use Geotags and Hashtags in every post you publish.
Facebook - Business Page – Pages app
Instagram – switch to a business account for analytics
Google My Business – FREE to claim it!
YouTube (#2 search engine after Google)
TikTok - Snapchat has more daily users than Twitter, changed the course of its industry, and altered the way people communicate with their phones. TikTok, now reportedly 500 million users strong. TikTok is an app for making and sharing short videos.
CRM’s: (Customer Relationship Management Freebie)
Personally, I use Dubsado and pay $350 year
Automatic Video Creation:
Magisto $5 a month
Animoto $5 a month
Automate posts to Instagram:
Later A free plan provides you with 30 posts per month per profile, 1 Social Profile per platform, including Instagram, Twitter, Facebook, and Pinterest, and 1 User.
Mailchimp: Send 12,000 emails to 2,000 subscribers for free.
http://Contest.agoraplus.com Facebook - Run Free contests on your Facebook Timeline
Rafflecopter or Gleam as well.
Pages Manager App: Pages Manager helps you monitor and manage your activity on multiple Pages from your mobile device. Post updates, respond to comments and private messages, and view your latest Page Insights.
Messenger app: Facebook has made several updates to the platform to help users connect with business, including Messenger Links for Page user names, Messenger Codes for scanning, and Messenger Greetings to create customizable notes that appear for users before businesses can send a message.
https://displaypurposes.com type in a #word and get results
http://IFTTT.com lets you setup rules that help you run your social media
Copyright Free Photos:
(all are apps)
Honorable Mention Freebies:
• Buzzsumo: Analyze what content performs best for any topic or competitor.
• Ruzzit: Find the most shared content on the web.
• Feedly: Compiles news feeds from a variety of online sources for the user to customize & share.
• Swayy: Discover the most engaging content. Free for 1 dashboard user.
• Google Trends: A new way of displaying trending searches.
• Hubspot Blog Topic Generator: Custom blog ideas.
• Portent: Content idea generator.
• Primer: No-nonsense, jargon-free marketing lessons (by Google).
• WriteRack: The best way to tweetstorm.
• Spruce: Make Twitter ready images in seconds.
• Click To Tweet: Get more shares on your content.
• Bitly: Create, share, and track shortened links.
• Typeform: Free beautiful online survey & form builder.
• Tally: Create polls in no time.
• Free Survey Creator: Create a survey. Get user feedback for free.
• Invoice to me: Free Invoice Generator.
• Invoice.to: Free invoice generator.
• The Name App: Find an available name for your brilliant idea.
Bonus Tip aka Secret Weapon
Now that you’ve looked inside, let’s take a look outside. What are your competitors doing? Use Ubersuggest to search website rank, keywords, find out what content is being searched for, etc.
Social media is constantly changing. We’re seeing new updates and trends emerging every year, causing marketers to have to shift their strategies to keep up. Whether you have a huge social media following or are just getting started, use these tips to craft your social media marketing strategy. They can help put you ahead of your competitors and grow your audience in a way that adds value to them and your industry as a whole.