Building a Creative Culture #CertifiablyCreative @Brainbuffet

"Creativity is allowing yourself to make mistakes. Art is knowing which ones to keep." Scott Adams

Art is bringing the deepest you to the surface and polishing the rough edges... or indulging them.

All students should take a good long look in the mirror. It's a critical part of growing up to rebel and try on some different personalities to break away from parents. We can encourage it and make it safe, or suppress it and try to stop it... and have it explode.

"Ring the bells that still can ring. Forget your perfect offering. There is a crack in everything. That's how the light gets in." Leonard Cohen

If you don't speak so others can hear, you silence yourself.

Build Creative Callouses

  • Make It Safe to experiment
  • Remove the stigma
  • Reward and save failures
  • Develop a practice
You can't fail until you quit. Until then you're still trying.

"The problem is not that you're not creative. The problem is that you're a quitter."

Use Your Brain (science)

  • Find out more about how you and your team work
  • Ask questions openly
  • Realize your blind spots
  • Realize there's a Switch!

Don't Mix Your Drinks

  • Pick specific times/days for each side of the brain
  • Creative FIRST- then procedural stuff
Fear is the mortal enemy of creativity. -Alex Bogusky

Creative Cheat Sheets

Inspiration comes and goes. Creativity is the result of practice. - Phil Cousineau

Embrace Uncertainty

Use a design LOOP, not a design process!

Creativity is seeing what everyone else has seen, and thinking what no one else has thought. - Einstein

Helping Others See

Working with Clients or Students

  • Business details afterward
  • Separate emails / days for design and tasks
  • Use checklists/template files
  • Teach them how to give feedback
  • People don’t know what they don’t know.
  • Ask them to sketch it

Give Homework to Clients!

  1. Help them understand what you do
  2. Help them understand what you need to think about
  3. Help them understand their problem

In the Lab/Office

  • Critique often
  • Always share
  • Take/encourage frequent breaks
  • Separate specs and design tasks

Forget building Weaknesses

You'll spend a lot of time working on becoming less sucky at things you'll at best become mediocre at... and you'll neglect your unique gifts and contributions.

  • Teaching fish to climb trees
  • Wastes time that could be used to sharpen skills
  • Use the right tool for the job

Hit The Gym

  • How the Mind Works- Pinker
  • Mindset- Dweck
  • Brain Rules- Medina
  • Drive & Whole New Mind- Dan Pink
  • Make It Stick – Peter Brown
  • Simple Rules- Eisenhardt and Sull
  • Freakonomics - Levitt and Dubner
  • Blink - Gladwell
  • Irrationally Yours- Dan Ariely
  • Made to Stick & Switch- Heath and Heath
  • You are Not So Smart- David McRaney
  • Logically Fallacious -Bo Bennett

#Adobe2017ISTE @AdobeEDU

@BrainBuffet #CertifiablyCreative #TeachKidsNotContent #ForTheKids

If this is the last workshop you have with us this session- please review our time together! We value your input and read every review!

Created By
Rob Schwartz


Created with images by Incase. - "Splatter" • Jeremy Jenum - "February 10, 2011" • pido67 - "blue pflanzenrest isolated" • jessica mullen - "Cheat sheet" • Bruce'sArtCollection - "uncertainty" • Blanka - "boots travel track" • mistagrrr - "See?"

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