Facebook Ad Examples
Moving Targets employs a completely custom approach depending on the needs of the specific real estate agent or company. That being said, the below examples feature the kind of ads you might see when working with us.
Most real estate agents will start building their list of interested buyers and sellers by creating a guidebook that we will direct to your audience for their contact information in return. We can use white papers you've already created, we'll modernize them if they need or or we'll create something for you completely from scratch.
Once a potential buyer clicks on one of the ads above, they will be asked to provide their contact information. In return, they will be sent your ebook, white paper, guidebook or other information, along with a little offer to get them to pick you.
Offer example: "Mention this ebook when you call me and I'll pay for your moving expenses up to $1500"
Once the interested buyer or seller has downloaded your book, given you their email address and phone number, you'll need a good mix of soft and hard selling to get them to choose you. This is where newsletters take over.
Your newsletter should include tips/information for buyers and sellers, of course. One often over-looked feature is the tip/information for the homeowners. Including tips for homeowners is crucial for increasing referral traffic.
You’ve built a list of leads and started engaging them with your newsletter, now what? Use a 6 x 11 postcard mailing to drive the traffic to your location, website, newsletter or even a new guidebook or white paper.