Press and Media Kit for the Blaze Workout iPhone app

Our mission is simple: „Provide the most intuitive workout tracking app so that athletes can optimize their training results in the gym and at home.”

Blaze Workout is a free fitness app for Apple iPhone. It was created for amateur and professional athletes to track and analyze their progress during weight- and cardio training. Every athlete can instantly start his training - the creation of a user account is not required.

80% of our athletes use the free version. With the free version a training without any constraints is already possible. Deeper analysis capabilities can be activated optionally with a one-time in app purchase. Beast Workout does not have a costly subscription model unlike many other comparable apps.

The app supports athletes with the creation and planning of their individual weight- and cardio workouts. A workout is a sequence of exercises that can be chosen and arranged freely within the workout. The user can pick from over 500 exercises. For each exercise, the user can for instance choose the number of sets and repetitions. Once the athlete starts his training, various statistics and metrics are accessible. This helps the athlete to test his limits and push beyond the set goals. Athletes can compare their results with the community for yet another motivational boost.

Our Guiding Principles

• Clean design: We strongly believe that exceptional user experience is driven by great design. Every athlete should feel right at home when he first uses the app. For us, good design means a clutter free user interface where information is available right there where our users expect it.
• Keep it simple: Nothing should get between the athlete and his training. This is why every feature is designed for maximum usability. With Blaze Workout, we try to reduce the number of user interactions to an absolute minimum.
• Advanced analytics: An athlete cannot improve what he cannot measure. Therefore we give our users the right tools to analyze their workout progress with ease. Various metrics are available that are monitored for each exercise and workout. We are convinced that there is currently no app in the Apple App Store that provides an easier progress tracking functionality than Beast Workout.
• No sign-in necessary: Unlike most other fitness apps, Blaze Workout athletes do not need to create a user account to use the app. After the download, athletes can directly start creating and logging workouts. The majority of the functionality is instantly available.
• No subscription costs: Most fitness apps on the App Store require expensive monthly subscription fees. Typically the free functionality of those apps is restricted to such an extend that a proper training is almost impossible. Beast Workout changes all this. We believe that every user should have the right to use the app forever without any extra payments. A small subset of premium features can be activated via a one-time purchase.