AUGUST 12-15, 2021 media kit

« The two first editions of the Verbier E-Bike Festival were a real success, with the biggest industry players gathered for 4 days in Verbier, bringing the joy of e-biking to more than 5’000 participants total. 5’000 e-bikers who had fun and discovered or re-discovered the sport, from hard-core enduro riders around the Mt-Blanc to Epicureans enjoying the Rando Gourmande. For 2021, our goal is to make even more people discover the joy of e-biking and re-discover Verbier in summer. » Nicolas Hale-Woods, FWT & Verbier E-bike Festival CEO


  1. The E-bike revolution
  2. The Event
  3. E-bike Test
  4. Rando Gourmande
  5. Discovery trails
  6. Défi du Val de Bagnes
  7. Bosch e-MTB Challenge by Trek
  8. E-Tour du Mont-Blanc
  9. Stories ideas
  10. E-bike World Tour
  11. Verbier E-Bike Week-Ends
  12. Sustainability
  13. Partners
  14. Contacts

The E-bike Revolution

More than a trend, a GAME-CHANGER for the whole bicycle industry...

The fastest growing segment of the bike industry : + 100% in 5 years

10 M E-Bikes sold per year in Europe by 2030

New powerful players coming from different industries (ex. BOSCH, Peugeot, Panasonic, Rossignol, etc.)

Sustainable trend expected by industry experts

Sales Parity E-Bike/Traditional Bike expected for 2026

The Event

Dates : August 12 to 15, 2021

Location: Verbier, Nendaz, Pays du St Bernard

The Verbier E-bike festival is a 100% electric event for everybody. During 4 days visitors of every level will get the opportunity to re-discover the mountains another way.

  • E-Bike tests
  • Rando Gourmande
  • Discovery trails
  • Défi du Val de Bagnes
  • Bosch e-MTB Challenge
  • E-Tour du Mont-Blanc

Facts from the 1st & 2nd Editions

  • 5’962 participants from 30 countries
  • 9’100 tests
  • 1’000 E-bikes
  • 30 brands
  • +130’000km ridden

E-bike Test

The biggest 100% E-Bike test center in the world !

  • 30 e-bike brands
  • 4 days non-stop
  • E-MTB, E-Road, E-Gravel bikes
  • Tests on real bike parks (blue, green, red and black tracks)

Rando Gourmande

Enjoy local food and traditions

  • Open to all
  • 5 "gourmand" stops: breakfast, apéro, lunch, dessert and beer
  • Easy tracks
  • New gourmet stops !
  • And a new Rando Gourmande in Pays du St Bernard !

Discovery trails

Amazing sceneries to be shared with friends and family !

  • Circuits for every level (blue, green, red and black)
  • Full day or two days loops
  • Possibility to ride with a professional guide
  • Very qualitative food zones in partnership with local restaurants
  • Loops in Nendaz, with the possibility to add a "gourmet" option to one of the loop.
  • Loop in Pays du St Bernard

Défi du Val de Bagnes

Full power !

  • Saturday, August 14th 2021
  • 100% E-MTB designed tracks
  • 60km Intermediate
  • 100km Advanced (2 Batteries Required)
  • The perfect challenge without the pressure of the competition

Bosch e-MTB Challenge by Trek

A challenge for all !

  • Sunday, August 15th 2021
  • A challenge for everyone, no matter how old, good...
  • A 35km long and 1000m uphill loop
  • A mix of uphill and downhill
  • Technicity, orientation, fitness and battery management are key


For true adventurers

  • The Grande Finale of the EBWT
  • A unique experience for hard core riders
  • 300 km // 12 000m D+ // 16 000m D-
  • 3 days : Wednesday 11th to Friday 13th
  • 20 teams of 2 riders
  • Timed over the whole Tour
  • Free route with compulsory waypoints and self-navigation strategies


Soft Mobility in Valais : Local developments promoting the use of e-bikes and soft mobility

The fast development of E-biking in Verbier : Jerome, bike shop owner in Verbier and part of the organising committee on how now most of his bikes are electrical.

Behind the scenes : Ludo & Sylvain the bike pros who make it happen, the extremely complex video production on the E-Tour du Mont-Blanc, the organisers : organisers of FWT and Xtreme Verbier...


Three stops where the best e-mountain bikers in the world will battle it out on legendary multi-day e-races; with the champions being crowned in final race of the Tour, the E-Tour du Mont-Blanc in Verbier Switzerland.


Every Wednesday to Sunday from 19th June to 19th September 2021, Verbier and the Val de Bagnes will live to the rhythm of the electric bike by offering you 2 formulas to test the e-bike: the Rando Gourmande and the Discovery Trails. Much more than an e-bike rental, a real experience in nature.


We are constantly evolving towards more sustainable event. In 2020, we targeted 7 areas of improvement which we plan to bring forward in 2021.

  1. Transportation: reducing signal transport and incentivising public transport and car-sharing
  2. Food: sourcing locally and creating vegetarian alternatives.
  3. Environment and Community: blue electrical sourcing for E-Bikes, reducing water wastage and sharing of trails.
  4. Waste management: recycling, reducing plastic usage and supervision of correct division of materials.
  5. Communication: prioritise use of recycled materials, communicate de importance of the prevention of the habitat.
  6. Inclusion: valuing or volunteers, communities and raising awareness of gender equality in the bike sport.
  7. Formation: guiding our partners, sponsors, exhibitors and attendees on the importance of sustainability.

VEBF and World Bicycle Relief

In 2021, E-Bike World Tour (EBWT) and Verbier E-Bike Festival (VEBF) are proud to support World Bicycle Relief an NGO founded in 2005 by F.K. Day and Leah Missbach Day. World Bicycle Relief deliver specially designed, locally assembled, rugged bicycles for people in need. They have developed an efficient, innovative, and scalable model to empower students, health workers, and entrepreneurs in rural developing regions with life-changing mobility.



GLOBAL — Bérengère Boës | media@verbierebikefestival.com

SWITZERLAND — Magali Di Marco | magali.dimarco@be-social.ch


Keno Derleyn Kifcat Dom Daher Jeremy Bernard