LOGO EVOLUTION BY: Heidi johnson

EVOLUTION

Identity: The Ford Motor Company is an American multinational automaker headquartered in Dearborn, Michigan, a suburb of Detroit. It was founded by Henry Ford and incorporated on June 16, 1903. The company sells automobiles and commercial vehicles under the Ford brand and most luxury cars under the Lincoln brand. Ford also owns Brazilian SUV manufacturer, Troller, and Australian performance car manufacturer FPV.

Name: The name Ford came from the founder Henry Ford which was incorporated in June 16th of 1903. He suffered the ignominy of being booted from an early auto company that bore his own name.

Color: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Brand Makeover: In the very beginning there was a fairly complicated, oddly design that included a "Detriot - Mich." tag and spelled out "Ford Motor Co." In 1912, the Ford logo made a complete change over to a very simplistic oval design. The famous Blue Oval finally came around in 1928. It set the basic shape and color of future Ford logos, although it was much "fatter" than the current logo. This next blue oval doesn't have an exact date of release, but it was used throughout the years leading up to the Centennial logo. It was basically a longer, shorter version of the logo from 1928. This last logo is the blue oval that Ford released in 2003 in honor of the 100 years Ford Motor Company had been around. It was named the "Centennial Blue Oval". Update 10/27/09: One of our readers, Richard Fath, had this to contribute about the Ford logos shown above. "The one logo that's undated (the first to be longer and thinner) was from about 1961, at least by the time when the '62 model year was introduced, according to some magazine ads from that time, while the first blue oval that was rather short and stubby was from between 1928 through 1960."

licensing: Ford licensing is usually around anything from $20,000 - $40,000

EVOLUTION

Identity: Chevrolet; On November 3, 1911, Swiss race car driver and automotive engineer Louis Chevrolet co-founded the Chevrolet Motor Company in Detroit with William C. Durant and investment partners William Little (maker of the Little automobile), James H. Whiting, Dr. Edwin R. Campbell (son-in-law of Durant) and in 1912 R. S. McLaughlin CEO of General Motors in Canada

Name: Chevy's name can from a Swiss race car driver and automotive engineer Louis Chevrolet.

Color: The color gold is the color of success, achievement and triumph. Associated with abundance and prosperity, luxury and quality, prestige and sophistication, value and elegance, the psychology of this color implies affluence, material wealth and extravagance.

Brand Makeover: According to the automaker, the Chevy bowtie was introduced in 1913 by co-founder William C. Durant on the 1914 Chevrolet H-2 Royal Mail and the H-4 Baby Grand. The logo was placed at the front and center of both models. Since then it has adorned 215 million Chevrolet vehicles.

Licensing: starts at $12,685 to $51,670

EVOLUTION

Identity: In 1962, Walmart began its business with a simple logo that consisted of its brand name in a font that is available to its printer. Over the years, the logo remained almost the same except for the use of different fonts and colors. It was until 2008, which was the last time they altered the logo, that Walmart used both caps and small caps to spell out its brand name, included its company tagline as well as placed a yellow star-like symbol on the side of its name.

Name: The family that founded Walmart were the Waltons.

Color: Blue is the color of the sky and sea. It is often associated with depth and stability. It symbolizes trust, loyalty, wisdom, confidence, intelligence, faith, truth, and heaven.

Brand Makeover: Walmart has changed their logo multiple times over the years. They have went from blue-black-red- and then blue again I think they choose blue over all with a little light symble is because it shows trust and loyalty which are good qualities to have.

Licensing: Total amount of money spent at Wal-Mart every hour of every day $36,750,000.

Stephen Curry

Extending Brand: Step Curry is worth $14,000,000,000 to under armour.

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