In what ways does your media product use, develop or challenge forms and conventions of real media products? EVALUATION QUESTION 2


There are many codes and conventions of film trailers and even though they are all different, they all follow a general set of codes and conventions . These codes and conventions have changed a lot over the years by people challenging and developing them. I have used, developed and challenged some of these general conventions.


I used this convention because all film trailers have this screen at the beginning. Challenging this convention by perhaps putting the film age rating at the end of the film would not be useful as viewers may like the way the film looks and then find out they are not allowed to watch it in the cinema. It also may reveal content that the viewer is not age appropriate to watch and therefore the purpose of the classification screen would not be fulfilled.


In my film trailer analysis part of my research I came across a split screen feature in a film trailer I watched called ‘Bastards’. This split screen feature is something that many film trailers use and I think it is a good way of showing many clips at once which takes a lot less time and allows time for other important clips. It also passes time in a story line quickly.

The use of split screens is also used heavily in the film trailer for The Thomas Crown Affair from 1968. This shows split screens have been being used for a long while.


Every film trailer includes the film title and is typically at the end of a trailer. The font, colouring and backdrop of the film title is usually a good way to tell what the genre of the film is.

For example, the title for this film called 'LOL' has a simple font, showing it is not serious, with bright colours. The colour pink connotes romance, femininity which are themes in the film. The backdrop is also a social media background meaning it is for young people.

The letters 'LOL' appear on the screen with a typing effect which reinforces the social media aspect. In my film trailer, you can see the child that gets kidnapped through the writing. This reinforces her significant and the dramatic aspect as she looks very sad. This text looks serious and is also quite bold. The title then moves to a screen where the text is filled white and other text also appears. The black backdrop is plain black which focuses our attention on the text. Black also connotes power and mystery which is a theme in the film.


My production companies shown at the beginning of my trailer

Advertising a film production company at the beginning of the film trailer is a convention I noticed in many film trailers that I analysed. I did not use an existing production company and created my own. This is because it would be illegal to download and use an existing production company’s logo screen and I also wanted to see if what kind of screens I could create. Showing audiences the production company at the beginning may remind the audience of films they have previously seen by this company which will give them hints on whether or not they may like the film they are about to see a preview of. If I had challenged this convention and placed the production companies at the end, it would not have the same effect as it would distract the audience from all the actions they had just seen. Despite this, placing it at the end would have made the productions more memorable for the audience as it would be the last thing they remember seeing.

Instead of using just a simple still text logo I animated the background of one of the screens and used a piece of footage I captured when filming for the other background of my other screen.

As there are many very well known film companies with recognisable logos, it is important for independent films to follow this convention as it will advertise their company and hopefully gain some recognition.


Film awards in film trailers are a way of showing off how good the film is. I used a black screen with the awards swiping in. However, looking back at my work I wish I had layered the film awards on top of a piece of footage to look more stylish as well as possibly making the screen last a lot longer. I think this because I feel my awards screen is very rushed and therefore audiences are not able to see the actual nominations/awards. Layering the awards on top of a video would have given the awards more screen time.


A film poster can promote a film in a lot of different places such as big billboards, bus stops or tube/train stations. As they are a physical thing instead in film form, they can be advertised pretty much anywhere. They aim to catch people's eyes and hopefully interest them in the product. There are many codes and conventions of film posters and I have used many and challenged a few.


The background in my film poster is plain and does not give a location away.

The location in film posters are usually locations seen in the film trailer to link them together. However, the background in my film poster does not match any location in my film trailer. I challenged this convention as a lot of my film trailer was shot outdoors and due to the weather at the planned timing of my photoshoot shoots I was only able to shoot indoors. However, using the same location for my film poster and film magazine hints that the two actors are together because it is the kidnapper and the abducted child. The fact that they are together hints at themes in the film trailer.

All of the locations used on these film posters are related to the locations film


Having film credits at the bottom of my film poster is a convention I used as I felt it would add a professional look to my poster. It is used to credit people that were used in the making of the film.

To fit a lot of information in, the text is usually quite narrow. I also did this with my text and placed it at the bottom of the page where credits usually are too.


It is not completely unheard of to have a film poster landscape but it is more common to see portrait film posters when being advertised in public. A common place that I tend to see film posters in public is at tube/train stations.

My film poster is landscape as I felt it avoided looking like a magazine or DVD cover. It also think it gives all the features such as awards, credits, title and star ratings a good bit of space and the poster is spread out neatly and symmetrically. It also leaves a lot of space for us to focus on the main image instead of it looking over crowded and squished.


I included film star ratings on my film poster from well known companies. Using star ratings gives an idea to audiences about how good the film is and will make them want to see it. Having reviews from well known film outlets will also mean that audiences are more likely to trust the review. Therefore, using this convention of film posters will encourage audiences to see the film.

Film posters for Legend and Shank. These film posters use star ratings.


Codes and conventions of magazines include a masthead, main image, buzz words, etc. Film magazines all follow these conventions that I have also used developed and challenged.


My magazine fits with many of the codes and conventions of typical film magazines. Features that conform to these conventions include cover lines, freebies, a main cover line and a main image. In order to create a realistic magazine front cover I had to conform to these conventions and I think I managed to use these features successfully.


Secondary images are the images on the front cover of a magazine other than the main image. My secondary images include film posters and other actors. Using this convention is beneficial as secondary images help make the front cover interesting and advertise what else is inside to make people want to buy the magazine.

The secondary image on this magazine is the free poster.

I developed the use of secondary images by cropping two actors from the film I was advertising (La La Land) making them look like they were layered behind and positioned above the masthead.


The main image is linked to the main cover line which shows the readers what the issue is mainly about. A typical aspect of a main image on the front cover include a direct mode of address. I thought that having the model directly addressing the audience would add tot he fact that he is a scary character in the film being advertised.

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