The Prince's Trust eBay Youth Index 2019 Campaign Toolkit

More than half of 16-25 year olds think social media creates an “overwhelming pressure” on young people, reveals The Prince’s Trust

The 2019 Prince’s Trust eBay Youth Index reports on young people’s well-being and how it changes over time. Each year, the Youth Index monitors young people’s happiness and confidence in nine aspects of their life (home, employment, money, relationships, mental and physical health etc.) asking the same questions annually to allow for year on year comparison.

On Tuesday 5th February, The Prince’s Trust will publish its tenth Youth Index report since 2009. The report shows that young people’s overall wellbeing has flat-lined to its lowest level since the research was first launched a decade ago.

By sharing the findings of the report, you can help raise vital awareness of the issues facing young people today, and how The Prince’s Trust’s support and programmes help young people to make positive steps in their lives.


Share the campaign web page packed with the key findings from the report, as well as links to the full research: http://bit.ly/YouthIndex (All links will go live on 5th February - stats are strictly embargoed until this date)

We’ve also provided some example content below for your social media channels, to give you a few ideas of how you can shout about this issue online (Just highlight, Ctrl + C and Ctrl + V). Feel free to tweak or change as appropriate and do make sure to use the following social media handles:

Twitter - @eBay_UK, @eBay4CharityUK

Facebook - @eBay.co.uk, @eBayforCharityUK

Instagram - @ebay_uk

  • This year’s @PrincesTrust @eBay_UK #YouthIndex shows that young people in the UK feel inadequate - help young people forge their own future #IWriteTheRules. > http://bit.ly/YouthIndex
  • The tenth @princestrust @eBay_UK #YouthIndex report show young people's overall well-being has flat-lined at the lowest level since study was launched. Let's instill confidence back into young people by redefining what it means to be successful. #IWriteTheRules > http://bit.ly/YouthIndex
  • The new @Princestrust @eBay.co.uk #YouthIndex is a real eye opener – young people need our support more than ever in order to tackle the mounting pressures they feel > http://bit.ly/YouthIndex
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The tenth Prince’s Trust eBay Youth Index reveals that young people’s overall wellbeing has flatlined at its lowest levels since the study was first commissioned in 2009, and the number of young people who feel the online pressures of social media is having a detrimental effect on their lives.

Concerns about their future are rife - with almost half of young people feeling more anxious about their prospects when comparing themselves to others on social media, and one in six claiming to always or often feel panicked when seeing the lives of their friends online.

Read through the report today > http://bit.ly/YouthIndex

The Prince’s Trust is committed to empowering young people in developing the skills and coping mechanisms they need to thrive in work, education or training. With the right support and understanding, this generation of young people will fulfil their potential.

In 2019, The Prince’s Trust aims to support 60,000 vulnerable young people through its various programmes.

About The Prince's Trust

Youth charity The Prince’s Trust helps young people to develop the confidence and skills they need to realise their ambitions, so that they can live, learn and earn. Founded by The Prince of Wales in 1976, the charity supports 11 to 30 year-olds who are unemployed, struggling at school and at risk of exclusion.

Many of the young people helped by The Trust are in or leaving care, facing issues such as homelessness, mental health problems, or have been in trouble with the law. The programmes offered by the charity give vulnerable young people the practical and financial support needed to stabilise their lives, helping develop self-esteem and skills for work. Three in four young people supported by The Prince’s Trust move into work, education or training.

The Trust has helped over 950,000 young people to date and supports over 100 more each day.

Further information about The Prince’s Trust is available at princes-trust.org.uk or on 0800 842 842.

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