Adobe Across the curriculum
Adobe Creative Cloud is already a no-brainer for creative areas of the curriculum, such as communications, art, and journalism. A campus-wide license concept aims to impact potentially every area of the curriculum, in every school, major, and department -- transforming Adobe Creative Cloud into something much more: Adobe Critical Cloud to promote learning through critical thinking, potentially in every class, all of the time.
Thus, first-year writing programs, like the one at UNC, are natural allies for promoting digital literacy across the curriculum. Most every Writing Program Director will be deeply familiar with the concepts of multimedia and multimodal literacy.