The Council Connection March 2019

Celebrating 20 years of the SEPC!

Congratulations to our 2019 Vorhees Vision Scholarship winner!

John Mocettini

son of

Paul and Karen Mocettini

Muzzi Family Farms

The Vorhees Vision Scholarship was created to reward the achievements of young individuals who demonstrate a true entrepreneurial spirit in their lives as they pursue their educational goals. This scholarship is named in honor of the late Terry L. Vorhees, founder and first Executive Director of the Southeast Produce Council. Because of his vision and efforts, the Southeast Produce Council became and remains one of the best resources in the produce industry today.

All SEPC Scholarships are awarded to applicants who meet the application criteria of having a parent or grandparent who is a corporate member in good standing with the SEPC, which means they have been on the SEPC membership roster for at least 12 months and have attended at least one SEPC event within the past 12 months.

SEPC Vorhees Vision Scholarship recipients receive one $5,000 scholarship annually. Applicants must be either graduating high school seniors or enrolled as college freshmen, sophomores, juniors, or seniors and must have a minimum grade point average of 3.0. Other selection factors include: letters of recommendation from high school and/or college staff, clergy, community leaders, etc., SAT or ACT scores, leadership and community service involvement, and the quality of their essay, describing a time in their life when they have failed at something and how that failure has affected them.

Registration for our Produce Inspection Training class for the 2019 spring semester (May 7th – 8th) will open March 13th. The class will be hosted by Robinson Fresh in Tampa, Florida.

SEPC Member Scholarship

Education is one of the key foundations of the Southeast Produce Council’s mission. Recipients of the SEPC Member Scholarship will each receive a scholarship of $2,000 towards their educational goals for the upcoming school year.

The SEPC Member Scholarship application can only be submitted online through our link which will be provided on our website beginning March 18, 2019. The application deadline is May 3, 2019 at 5pm EST.

How’s it hangin’ Produce People?! The Southeast Produce Council is so totally buggin’ as we prepare to celebrate our 20th Anniversary at Southern Exposure 2019: Produce like it’s 1999! This year’s event will take place March 7 – 9, 2019 at the Walt Disney World Swan & Dolphin Resort in Orlando, Florida. Register now because this conference is gonna be the bomb!

This year's conference will be educational and fun-filled, but some of our popular events like the Opening Gala and Keynote Luncheon require tickets or wristbands. Be sure to purchase ahead of time so you don’t miss out. Space is limited!

Educational Sessions Preview

Educational Session I

The Healing Benefits of Produce
Join us for an informative examination of the benefits surrounding a plant-based diet. This session will be moderated by Southeast Produce Weekly’s Chip Carter who will be joined onstage by a panel of experts discussing the educational, medical, and retail perspectives of the role produce plays in fighting major diseases, as well as chronic ailments, and how supermarkets play an important role in advocating for healthy eating.


Chip Charter: Southeast Produce Weekly


Dr. James Hébert: University of South Carolina
Jennifer Patzkowsky: Publix Super Markets
Lee A. O'Donnell: Orlando Health

Educational Session II

The Power of Produce
After a successful collaboration during the SEPC’s Southern Innovations Organics & Foodservice Expo as well as Southern Exposure in 2018, the Southeast Produce Council is thrilled to be teaming up with the Food Marketing Institute (FMI) to reveal its signature research, Power of Produce. This innovative union now provides attendees with the annual unveiling of Power of Produce reports exclusively at Southern Exposure.


Anne-Marie Roerink: Principal at 210 Analytics, LLC
Rick Stein: FMI VP of Fresh Foods


Marty Mika: Central Market (a division of H-E-B)
Bill Pollard: Dollar General
Mike Tipton: Schnuck Markets, Inc.

Continuing Connection Sessions

Food Safety: Fund the Science, Find Solutions, and Fuel the Change

The Center for Produce Safety (CPS) is the supply-chain stakeholder driven source for solutions research and science-based produce safety knowledge sharing. This session will look at the ways current and emerging CPS funded research is addressing food safety issues that have been in the news.

Dr. Trevor Suslow: VP of Food Safety for the Produce Marketing Association
Dave Corsi: Wegman's Food Markets, Inc. / Center for Produce Safety Chairman of the Board

In today’s world of health-conscious shoppers, fresh produce brands and grocery retailers should be leading the conversation and providing value throughout the customer shopping journey. By combining traditional in-store marketing efforts with the changing digital landscape, brands and retailers can provide a well-rounded experience that serves the needs of shoppers, increases produce spend, and creates lifelong shoppers.

Amber Gray: Digital Marketing Manager of Produce for Kids
Karen Nardozza: President & CEO of Moxxy Marketing

Keynote Speaker

Travis Stork, M.D.: The Doctors

Southern Roots Speaker

Shannon Cassidy: bridge between, inc.

What You Need to Know for Southern Exposure 2019

Contact Info

Please note, our office will close on Monday, March 4th as our staff travels to Orlando. All payments must be made by Friday, March 1st. If payment is not received by said date, you will need to provide proof of payment onsite in order to receive your badge. We can best be reached via email at info@seproducecouncil.com or onsite during the registration hours listed below.

Registration Desk Hours

Location: Walt Disney World Swan & Dolphin Resort Atlantic Hall Foyer (Level 1)

  • Thursday, March 7th: 1:00pm - 6:00pm
  • Friday, March 8th: 7:00am - 9:00pm
  • Saturday, March 9th: 8:00am - 4:00pm

Resort & Convention Center Information

1500 Epcot Resorts Blvd. | Lake Buena Vista, FL, 32830

Discover Southern Exposure 2019 using the official conference app. Download the app to find event times and locations, session information, speaker bios, and so much more! Use the app to easily locate exhibiting companies on the GPS-enabled expo show floor. To download, follow the directions above or
  • Login Via the Email
  • Tap the Download App button
  • Download the SEPC Events app
  • Return to the email and tap the Verify Account button

Stay Connected

WiFi is complementary

Network: SE2019

Password: SEPC20YEARS

Charging Stations will be available throughout the conference

Social Media

Facebook: @seproducecouncil

Instagram: @seproducecouncil

LinkedIn: @Southeast Produce Council

Twitter: @producecouncil

Don’t forget to use the hashtag:


Exhibitor and Attendee Etiquette

  1. Exhibitors and non-exhibiting attendees shall not congregate or solicit trade in doorways or aisles.
  2. Conduct of exhibitors and attendees shall be professional and courteous at all times.
  3. Exhibitors and non-exhibiting attendees may not enter the exhibit space of another exhibitor without express permission. If admission has been granted, exhibitors shall be courteous and move aside when the host exhibitor is showing merchandise to prospective buyers.
  4. Under no circumstances shall an exhibitor or non-exhibiting attendees interrupt another exhibitor showing merchandise to a prospective buyer.
  5. Exhibitors or non-exhibiting attendees may not have models, signs, or other solicitation devices outside assigned exhibit space or in aisles.
  6. No furniture, product or packing materials may be left in the aisle during show hours.
  7. No exhibit will be permitted which, in the view of Show Management, is offensive or poses a danger or potential danger to exhibitors or buyers.
  8. Exhibitors or non-exhibiting attendees must keep their badge on at all times. Badge swapping is prohibited.
If any company is found in violation, they will lose their right to exhibit and attend the conference.

What Do I Wear?

The weather is shaping up to be mild and partly cloudy with a slight chance of showers. Overall conference attire is business casual. Use this guide to help decide what to wear throughout the weekend (also available in the conference app!).

  • Tom Page Golf Classic (Thursday, 3/7): Golf course attire
  • Educational Sessions/Southern Roots Luncheon (Friday, 3/8): Business casual
  • Opening Gala (Friday, 3/8): Family-friendly 90’s-themed attire or resort casual
  • Keynote Luncheon & Expo (Saturday, 3/9): Business Casual
  • Gator-oke Closing Reception (Saturday, 3/9): Resort casual

What Time Is It?

Don’t forget to prep for the time change on Sunday, March 10th!

Who’s Gonna Be There?

The attendee list can be accessed by logging in to your registration and selecting within the information tab.

*Please note that any external company solicitation has not been approved by the SEPC.

Produce Donations

The SEPC is proud to donate all leftover produce from Southern Exposure to Society of St. Andrew. A Society of St. Andrew representative will be dropping stickers off to each booth during the expo on Saturday. If your company is interested in donating leftover product, please attach the stickers to your donations and leave them in your booth after the expo. If you have any questions, please stop by the Society of St. Andrew table in the SEPC Cares Church.

Southern Exposure 2019 Games & Prizes

Social Media Contest

The Southeast Produce Council is so totally buggin’ as we prepare to celebrate our 20th Anniversary at Southern Exposure 2019: Produce like it’s 1999! Join the fun by posting your totally awesome image for your chance to win a $100 certificate to use during your stay at the Walt Disney World Swan & Dolphin Resort.

Contest Rules

Submit your fly 90’s-themed image promoting our conference to your preferred social platform (Facebook, Instagram, or Twitter)*

Include the following:

  1. SEPC Southern Exposure 2019 Logo (see link or digital toolkit below)
  2. #SEPCSouthernExposure
  3. SEPC Tag
  • Facebook: @seproducecouncil
  • Instagram: @seproducecouncil
  • Twitter: @ProduceCouncil

4. Link to SEPC Website: https://seproducecouncil.com

Our contest is open to all SEPC members who are registered to attend Southern Exposure 2019. This contest will award weekly winners** for each of the included social platforms (Facebook, Instagram, Twitter) during the weeks of February 4th, February 11th, February 18th, and February 25th. SEPC members who submit their image by Friday at 11am EST of that week will be eligible to receive (1) $100 voucher that may be redeemed at any of the restaurants onsite at the Walt Disney World Swan & Dolphin Resort (including Shula’s Steakhouse, Todd English’s Bluezoo, Il Mulino, and Kimonos). The entrant submitting the best image as deemed by a panel of SEPC judges will be announced on the Friday of each week at 4pm EST. Prizes will be available for collection at the Southern Exposure Registration Desk during registration hours (1-6pm Thursday 3/7, 7am-9pm Friday 3/8, 8am-4pm Saturday 3/9).

*This contest is in no way sponsored, endorsed, administered by, or associated with Facebook, Instagram, or Twitter.

**New winners will be selected weekly (i.e., you cannot win more than once). If you were not selected as a winner, you may re-submit each week.

Connection Challenge

The Southeast Produce Council truly values making meaningful connections with our members. We are encouraging you to do the same during the exposition on Saturday, March 9th! As you visit the specified locations within the map located on the last page of your directory, you will learn more about the SEPC and their charitable partners and how you can help serve others.

Before you move to the next location on your map, collect your servings of produce (stickers) from a representative at each location and add them to your basket on the page.

Next, share the positive takeaways of your experience on your preferred social site (please include #SEPCSouthernExposure).

Finally, please return your map to our SEPC Town Hall to verify that you’ve completed our Connection Challenge (7 sections completed) by Saturday, March 9th at 4:30pm to qualify you to be entered to win some sweet prizes!

Prizes will include one (1) Gatlinburg, TN weekend getaway for two, one (1) $500 AMEX gift card, one (1) $250 AMEX gift card, and other special prizes. Winners will be drawn and announced during the expo at 5pm.

Booth Decorating and Costume Contests

Prepare to get jiggy with it and show off your fly booth display to compete in our Southern Exposure: Produce like it’s 1999 costume and booth decorating contests! We invite all attendees to participate for a chance to win CASH!

Come to our Opening Gala on Friday night, March 8th in 90’s-themed, family-friendly attire to compete in the costume contest for a chance to win one of these AMEX gift cards:

  • 1st place: $300
  • 2nd place: $200
  • 3rd place: $100

Have a great booth idea? Decorate your booth with 90’s flair on Saturday at the expo for the booth decorating contest! Three of the best decorated booths will receive a prize of one of the following AMEX gift cards. Please note: sand and fire are prohibited.

  • 1st place: $1,000
  • 2nd place: $500
  • 3rd place: $250

Southern Exposure 2019 Digital & Exhibitor Toolkits

Digital Toolkit

The SEPC is pleased to provide you with our latest interactive digital toolkit for Southern Exposure. Within our innovative toolkit, you’ll be able to utilize the exhibitor kit, level sponsor ad information, event logos, email signatures, social media graphics, and more. The Southern Exposure Conference App will be available soon! Watch your email and the March Newsletter for instructions on how to get this valuable tool.

Social Media & Email Graphics
Instagram Graphic: right click to download
FaceBook Graphic: right click to download
Twitter Graphic: right click to download
LinkedIn Graphic: right click to download
Email Signature Graphic: right click to download (pdf format available upon request to add booth number)
Exhibitor Toolkit

Southern Exposure 2020 Booth Renewal

Reserve your booth for Southern Exposure 2020 being held February 27-29 in Tampa, FL at the Tampa Convention Center! All Southern Exposure 2019 Exhibitors have the first right to refusal for exhibitor booth space. Booth fees are $2,995, and exhibitors are required to sponsor at a minimum of Bronze level ($5,000). Complete the renewal form by March 5, 2019 to secure your exhibitor booth space for Southern Exposure 2020. Unclaimed exhibitor booth space will be forfeited after March 5, 2019.

Emails have been sent to the primary contact listed in our records for all current Southern Exposure Exhibiting companies. If you have questions please email info@seproducecouncil.com or call 877.720.SEPC (7372).

PAYH Update

How can you help support the PAYH?

The 4th Annual Chick-fil-A Road Race is March 2, 2019. For more information go to RunVidalia.com. You may also visit the race's Facebook page at Facebook.com/Run/Vidalia.

Arnold Palmer Hospital Update

Arnie's March Against Children's Cancer

Arnie's March provides us a unique opportunity to recognize and honor our brave cancer fighters, their families, hospital staff and supporters from the community.

Funds raised through Arnie’s March directly benefit care for the children and families in local communities battling childhood cancer. The event supports the pediatric clinical trial programs at Orlando Health Arnold Palmer Hospital for Children to fund crucial research efforts to fight childhood cancer. Each year, Orlando Health Arnold Palmer participates in approximately 70 clinical trials to develop more effective treatment methods to fight childhood cancer.

Since 2013, support of Arnie's March has helped to sustain the pediatric clinical trials program at the Haley Center for Children's Cancer and Blood Disorders at Arnold Palmer Hospital. But we have more work left to do...and we need your support again.

How to Get Started Visit ArniesMarchOrlando.com to get started. You can join an existing team or donate in support of a friend by searching their name on the home page. You can also start your own team and invite your friends to join your effort. Register members of your family or friends at the same time. Once you complete registration, you're ready to begin fundraising!

Questions about getting started? Send us an email:

The March - Event Details

Enjoy family-friendly activities, food and entertainment as we honor our brave patients fighting cancer, all while marching to cure childhood cancer!

Date: Tuesday, March 5, 2019, 3:00-6:00pm

Location: Arnold Palmer's Bay Hill Club & Lodge 9000 Bay Hill Blvd. Orlando, FL 32819

Website: ArniesMarchOrlando.com

Southern Roots Spotlight

The Southern Roots committee is honored to announce Kelly Dietz as the Southern Roots Membership Spotlight, February 2019. Please take a moment and get to know Kelly!

SEPC Flashback Trivia

Congratulations to Mike Ramkey of Performance Food Group! He was the first one to identify Sheila Carden in the February Council Connection SEPC Flashback Trivia. Here's this month's trivia question.

The first person to correctly name these 3 young amigos from left to right wins a $50.00 Amex gift card! Simply click on the button below to submit your answer. Once a winner is determined, the submission form will be disabled. Be sure to view future Council Connection Newsletters to play again!

Registration for Southern Innovations Organics & Foodservice Expo opens March 8, 2019.

315 Hwy 17 North | Millen, GA 30442 | 877.720.SEPC (7372) | Fax: 478.982.0335

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