"Innovation distinguishes between a leader and a follower" -Steve Jobs

Time for a quiz...


PERSONALISED online campaigns

-What is the current trend in marketing?

-programmatic - how the on-line campaign process looks like?

-real time marketing benefits

On-line campaigns step by step

Identification of customer needs & goal setting

Target group identification


-Who collects the data?

-From where is the data collected?

Preparing materials - key visuals, graphics, etc.


Programmatic provides unique opportunities for marketers

-Brand safety

-Gathering sensitive data

Thank you for your attention!

"Stay hungry, Stay foolish" - Steve Jobs


Created with images by SpaceX-Imagery - "rocket launch spacex lift-off" • Orange Steeler - "Risk_block_letters"

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