LOGO: The image to the right will be the logo for this campaign's Instagram and Twitter accounts, as well as end card for its introductory video.
AUDIENCE: Anyone who likes to write poetry.
PLATFORM CHOICES: Instagram and Twitter. Why? Because these two platforms work the best for written user-shared content, of which much of this movement/campaign is based on.
The first Instagram and Twitter posts will be a video introducing the movement. This video will be up in full, as is viewable below, on the movement's website. The Twitter and Instagram versions will be 53 seconds long, starting from Robert Frost's quote.
"Poetry is a way of taking life by the throat." -Robert Frost
ENGAGEMENT: My posts will encourage users to share their poetry using the hashtag #poetryperseveres. This user-generated poetry will then be featured both on Instagram and Twitter.
Engagement: Another form of prompting user engagement would be via Instagram stories asking "this or that?" on various poetry-related topics.
Instagram stories would also be a mode of metrics- to gauge what the audience likes and dislikes, as well as how much they really see my posts.