Open Call: LaBelle Since 1919

LaBelle Since 1919 formerly known as LaBelle Furs, has announced their Designer Orlando Fur Competition as a part of their 100 year anniversary celebration.

Open to emerging designers or students attending college or university, this competition gives design talent the opportunity to learn, collaborate, expand their design perspective, launch a new line for LaBelle Since 1919 and win a $2,000 award.

The top five finalists will be selected on June 25 and the winner will be announced on June 30.

“We sell fur coats all over the world and since we are based in Orlando, I am looking to feature high-end, fun and funky designs that Floridians can wear,” states owner Santa LaBellman. “This is a great opportunity for an emerging designer to show their creativity and talents.”
Designer Deadline June 19


• Emerging fashion designers 18 years of age or older

• Emerging designer professional experience or enrolled in a college or university

• Open to Florida residents

• Designers must complete application form and submit colored drawings of a 10 to 15 piece collection based on how they would use their fur trim (Fox, mink, rabbit, etc…) integrated designs geared towards a Florida clientele by June 19

• The top five finalists must submit samples of materials they plan to use in their design by June 29 and LaBelle Since 1919 will assist with selecting the fur trim.

• Once the La Belle Since 1919 team chooses a winner from the drawings, the winner must manufacture clothing and LaBelle Since 1919 will provide and sew the fur accents.


• $2,000 award presented by LaBelle Since 1919.

• Opportunity to create a private collection collaborated and sold at LaBelle Since 1919.

• Will be featured during Orlando International Fashion Week in November.

MEDIA CONTACT: mary@maryckenny.com

About LaBelle Since 1919

LaBelle Furs is the largest full-service furrier in Florida. Family owned and operated since 1919, four generations of the LaBellman family have proudly served Central Florida with luxury furs, leathers, cashmeres, and impeccable service. The business started as tailor shop run by LaBellman's great grandmother, Sarah. Fur was added to the store's repertoire at the end of WWII when LaBellman's father and uncle were coming home and saw women wearing fur in Dallas. They thought if Dallas could do it, so could Orlando and they created LaBelle Furs. Today, business consists of new sales, restyling old furs and on-site cold storage to maintain pristine conditions of the furs. LaBelle’s restyling division offers a complete line of fur services to all domestic and international customers. Their expert furriers personally handcraft pieces in their fur studio in Orlando, Florida where they can also be cleaned and safely stored in their cold storage facility. Fur restyling trunk shows have also provided them the opportunity to cultivate lasting relationships with out-of-state clients in addition to their Florida-based customers. Now owned by Alex and Santa LaBellman, LaBelle Furs is now being rebranded to LaBelle Since 1919. Their services include: Cold storage. fur restyling, custom made furs, consignment, buy now/pay later, cleaning & reconditioning, alterations, repairs & monograms, Trade-in’s, appraisals and layaway. They are located at 351 N. Orange Avenue, Orlando, FL.

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