Breastfeeding is a shared responsibility. Everyone has a role to play, supporting mothers and protecting breastfeeding at every level: globally, nationally, in health systems, at workplaces, in communities, and within families.


Everyone can do something to protect, promote, and support breastfeeding. What will YOU do? Here are 10 things anyone can do) Add a comment on the article to share your ideas!

Everyone can help promote breastfeeding.

Anyone – including you – can report violations of the International Code of Marketing of Breastmilk Substitutes, which is celebrating its 40th anniversary this year. Learn more about the Code here.

Cambodian officials and shopkeepers train to identify violations of the International Code to protect breastfeeding.

Health Workers

We salute you for doing so much to protect, promote, and support breastfeeding! You can do more by taking an e-learning course on nutrition. The UNICEF Agora e-learning platform has hundreds of such courses, – and soon will have Alive & Thrive’s comprehensive course, “Investing in Child Nutrition.”

Policymakers & Government Officials

Policymakers and Government Officials play a vital role in protecting, promoting, and supporting breastfeeding. You can do more by learning about the Cost of Not Breastfeeding - Share the advocacy briefs in the tool to policy makers and government officials to help them understand the importance of investing in breastfeeding support programs.

In Viet Nam, collaboration involving policy makers and government officials has helped to establish human milk banks and Centers of Excellence for Breastfeeding — a designation conferred upon hospitals to signify that they are breastfeeding-friendly. The official launch of the human milk bank at Tu Du Hospital brought a variety of stakeholders together.

Support for policy makers is available. The Stronger With Breastmilk Only initiative in West Africa has dozens of resources for policymakers, maintains a network of nutrition leaders across the region on WhatsApp and provides information via regular webinars and other communication materials.

Leaders of four states in Nigeria have expanded maternity leave from 3 to 6 months – a policy change that saves lives. Maternity leave is correlated with higher rates of exclusive breastfeeding.


Influencers, Celebrities, and Champions

Influencers can help spread the message that breastfeeding is the most important source of nutrients for babies and infants - in addition to the many other benefits it provides. From Twitter campaigns to rappers to TikTok dancers to pop divas – your words can change the conversation and change behavior – saving lives.

Niger's MDM Crew spread the word on exclusive breastfeeding, reaching hip-hop fans across West Africa. Safiath is another artist using hip-hop to spread awareness and promote breastfeeding in the country.

Popular Vietnamese TikTok dancer Quang Dang created a viral dance to encourage everyone to create a Circle of Love for breastfeeding mothers.

Reporters, Journalists, and Editors

Journalists expose formula companies' activities that undermine breastfeeding, as well as encourage the public to report violations of the Code.

Great journalism not only informs people – the stories reporters tell inspire people to action, in every language! These articles in Le Monde Afrique are published in English and French on Alive & Thrive’s website, with permission.

This World Breastfeeding Week sees the debut of Nêema-lobo, an award recognizing journalists in Burkina Faso for excellence in reporting on maternal, infant, and young child feeding topics and issues. The ceremony will be livestreamed on Facebook Live on DATE and TIME. Learn more here (LINK).

World Breastfeeding Week brings the world together annually to promote, protect, and support breastfeeding. What will you do to achieve these goals?

The Alive & Thrive initiative, managed by FHI Solutions, is funded by the Bill & Melinda Gates Foundation, Irish Aid, and other donors.
Created By
Mackenzie Mayo


Alive & Thrive