Sephora and Mac cosmetics Which company would you recommend?

Sephora is a makeup store. They offer makeup, skincare, fragrance, nail, and hair products from many different brands. It is available online and internationally.

MAC Cosmetics is a makeup brand. They have makeup, primer and skincare, brush and tool, fragrance. It is available online and internationally.

Bite Beauty (Holiday Kiss Collection)- $26

Shadescents (Ruby Woo)- $17

Sephora offers many promotions. For example, gift boxes, daily specials, limited holiday gifts, promo codes and more.

MAC Cosmetics offers gift boxes, promo codes, holiday kits (right now 25% off).

Sephora strengths- they have more than 750 and more stores in 17 countries. They have a private label and is good at branding and marketing exercise.

Sephora weakness- it is hard to read their website and their products are pretty pricey.

Sephora opportunities- the customers are ready to pay high price for high quality products. They are emerging economy by suiting with the environment.

Sephora threats- Many people want many different types of a certain products, and is hard to get all. They are very selective in brand, quality and service.

MAC Cosmetics strengths- good advertising. They have 200 and more locations in 15 countries. Offer high quality products. Makeup artists that use MAC products spread the products and company's name with words of endorsement.

MAC Cosmetics weakness- their product launch created problem.

MAC Cosmetics opportunities- They have a lot of information on their website (about their product) and it is easy to view. They sell their products through other websites too.

MAC Cosmetics threats- They sell other products to their competitor company.

Overall, I would choose Sephora because this company has a variety of products which attracts many customers. In addition they have more stores internationally, so they have a good market.

Made with Adobe Slate

Make your words and images move.

Get Slate

Report Abuse

If you feel that this video content violates the Adobe Terms of Use, you may report this content by filling out this quick form.

To report a Copyright Violation, please follow Section 17 in the Terms of Use.