What exactly is digital content? It is information that has been relayed into various media formats for either print, film, mobile device, or web. Context literally means "with text." In digital content, context refers to information surrounding information.
Great digital content starts with a great design. A great designer is one that familiarizes yet stimulates further interest in the information that they plan to relay.
The context of digital content reshapes information into an experience. This digital experience assists the learning process of the user. In this article we will be discussing the basic concepts of digital content: text and imagery.
Text isn't just text in digital design. Text to a designer is typography. Typography is a selection process pertaining to a typeface. This typographical process includes selecting the font, size, arrangement, and color of text.
Unfortunately, there are a lot of interchangeable words regarding digital content. For example, the terms "typeface" and "font". If you do an internet search you will be bombarded with these interchangeable definitions which in most instances will leave you utterly confused in why it is important to know the difference. Simply put a typeface is a complete set of characters and symbols whereas a font is a set of characters and glyphs of a certain typeface.
I think the confusion of these two terms actually stem from their usage--typeface is a term used in a printing process whereas a font is in relation to how it is saved (viewed) by an operating system. Fonts are actually individual computer files that include all the symbols, characters, and glyphs that are associated with the typeface. A typeface is not "technically" recognized by an operating system but a font is.
Knowing these minor details about typefaces and fonts is extremely important in developing and designing digital content. Why? Because you need to know the differences between a desktop and a web font. Desktop fonts may or may not be readable text on websites or in mobile applications. Desktop fonts can be glyphs too. A glyph is actually an image of a character (monotype symbol). Whereas, web fonts are readable and searchable characters (text). Depending on what you want your digital content to be, determines the type of font you want to use (typeface, glyph, font or web font).
With the thousands of fonts to select from, locating a font can be a daunting task. To help in this decision on what font(s) to use, consider the usage rights and the price of using it. You can use any of the thousands of fonts out there for personal use but if you are going to publish for others, many have licensing restrictions. Many Adobe applications provide a warning pop up screen if there are licensing restrictions to a font too. Also there is Adobe Typekit which is offered through a Creative Cloud membership. All the fonts are free to use for Creative Cloud members.