"Make the impossible possible" - FCB vs. PSG
- Total Reach: 17.7M
- Total Comments: 5.1k
- Total Shares: 14.7k
- Total Link click: 4.2k
Nike.com results:
Football demand turns positive this week (+5% vs. last year) mainly driven by App results (+28% vs. last year). Apparel growth is driven through FCB & NFT
- FTW: $33.5K -6% VS LY
- APP: $25K +28% VS LY
- EQU: $1K -17% VS LY
The Internet went into overdrive with football fans blown away by one of the greatest comebacks in football, but the reaction below was probably the one that best shows the emotion of football (and it wasn't even a final!)
Nike Reaction
We celebrated the historic moment (no team in the Champions League had ever come back down 4-0 from the 1st leg) and Neymar's phenomenal performance with a social post on our IG channel.
SoccerBible x Strike Night
SoccerBible published a recap of Strike Night with a glowing testimonial of their experience throughout the night.
"Nike crossed cultures in an emphatically strong way with this event. A new benchmark and a wholly bespoke standard. It will take some serious beating"
433 x Strike Night
433 which has one a the largest football communities in the world created an epic highlight video of Strike Night and their IG-story on D-day (+800k views) and one interviewing P-E.Aubameyang (+98k likes).
Vice Sports x Strike Night
A really cool piece of storytelling that came in from Vice Sports (AGS) around PE.Aubameyang x Strike Night - imagery from Paul Ripke.
Foot Mercato x Strike Night
The French website Foot Mercato (Online - 12,40M visits/month) also recapped the Strike Night contest through a short article & video clip.
The Hypervenom 3 Black launched on 2.27 and so far sell through has been strong. 32 units of the HV3 Phantom Black DF have been sold in the UK generating $8,788 in demand in just 2 days, versus the 20 units of the OG colorway that was sold for the past 2 weeks
There’s been a great uplift in demand around the black pack due to the strong colorway and Strike Night activation
The new colorway has also performed well with our main CS partners:
- Intersport: Norway: 11 (1% sell through), Denmark: 77 (6% sell through), Sweden: 148 (2% sell through)
- 11TeamSport: 33 units (13% sell through)
- ProDirect: 138 units (12% sell through)
- Unisport: 99 units (9.2% sell through)
- Fútbol Emotion: 9 units (18% sell through)
Additional articles had been published last week featuring HV3 players performances & POV
20 minutes x E.Cavani
Cavani was on the front page of French news paper 20 minutes and as a high-impact online feature ahead of FC Barcelona vs. PSG Champions League game
The article leverages his instinct for scoring goals & his current excellent performances.
DesignLovr x Nathan Vanhook
The American HV3 Designer, Nathan Vanhook, was part of an editorial in the German magazine DesignLovr to further reinforce product innovation.
Complex x M.Rashford
Following HV3 Strike Night event, the British magazine Complex has interviewed M.Rashford exploring his feelings, influencers, POV and attitude of a striker.
90mn x C.Benteke
The British platform 90mn has done the same kind of interview with C.Benteke.
Players' Posts
John Guidetti x HV3
Last week, the Swedish Hypervenom 3 lead John Guidetti, posted his HV3 athlete animation on IG, FB & TW. The animation played off his new ‘bald-head & beard’ look, which fans picked up on calling him ‘Ragnar’ or ‘Lodbrok’, a legendary Viking leader and old Norse hero
The video earned almost 50k views & 10k engagements in 3 days.
P-E. Aubameyang on his IG channel
The Nike Academy had two fixtures this week, the first at home to Notts County, which resulted in a comfortable 2-1 victory for the hosts. Goals came from Siriki Dembele (UK) and Cas Troosters (Belgium)
The second game proved a more difficult challenge as the team traveled to face a strong Oxford United side, in the end suffering a 1-0 defeat.
AS Roma vs. Olympique Lyonnais
Having suffered a first away defeat in this season’s competition in the first leg at Lyon, Roma now have a two-goal deficit (Lyon leading 4-2) to overturn if they are to reach the UEFA Europa League quarter-finals!
