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2017-2018 Annual Report Coliseum Central Business Improvement District

President's Report

Randy Bryant, Partner, Todd Center LLC

Welcome to our Annual Meeting! Last year, I was honored to be elected as the President of the Coliseum Central Board of Directors. In my role, I made it a point to attend the BID’s monthly committee, Board and Roundtable meetings held in 2017. These meetings allowed me to learn more about the inner workings of our committee- and volunteer-driven organization as well as connect with individual members of the BID.

Over the course of the year, I discovered first-hand that there is no shortage of great news regarding future projects, city developments, event happenings, infrastructure improvements and the like. Further, attendees used these meetings to spur dialogue and engage with one another in ways that allowed for growth and improvement throughout the city. Put simply, I saw power through connection. With the sharing of information, challenges were overcome and great things were accomplished. Amazingly, though, information shared in these meetings was not always shouted from the rooftops. Shockingly, many times the bearer of good news didn’t realize how unique or exceptional their role or business was to our community at large.

How many times have you run into a former colleague and walked away from the conversation thinking, “Wow! I had no idea of xyz?” Let’s take it one step further. How many times have you walked away from that conversation and shared the information that you learned with someone else? Now let me ask you this - have you told your own story with the same passion in which you tell the story of others? Are you putting yourself and your business in a situation where your message can be shared? Are you utilizing the available connection pathways to spread your message?

Your individual story, business and personality are unique to you. Please make sure you’re using all of your available resources to share that story with the world.

To that end, Coliseum Central is a proud partner in your business’s efforts to connect. Did you know that Coliseum Central website has a page dedicated solely to your business? This unique page includes business hours, pictures, contact information, a map, links for social media and more. There is also a form on the website where you can submit your upcoming BID event to be posted on the community calendar.

Each month, we invite you to connect and engage with one another at our Business Roundtable Meetings. The breakfasts feature a guest speaker as well as BID updates and initiatives and a time for networking. There is a schedule at your place setting highlighting the 2018 calendar. We encourage all of you to attend.

Coliseum Central’s newsletter, the Insider, is another great resource for sharing or gathering information. Each month, it is delivered to more than 1,000 businesses and BID members are encouraged to submit articles for inclusion in upcoming editions.

Also we are always accepting volunteers to our Marketing, Physical Improvements and Security committees. These committees provide direction for the Coliseum Central Board and serve as great networking opportunities and allow you to remain tapped in to the community at large. At this time I would like to acknowledge those individuals who serve on the Board of Directors, our Marketing, Physical Improvement and Security Committees.

Let us never forget the power in sharing information.

Development Report

Raymond Tripp, Executive Director, Coliseum Central

Good morning! I am Raymond Tripp, Executive Director of Coliseum Central. I am excited to spend the next few moments passing on the 2017 accomplishments of our District constituents.

Economic growth increased in our BID via new construction and redevelopment. Commercial property values increased to nearly $774 million, capital investments reached $97 million and nearly 715,000 square feet of commercial space were leased or purchased. These investments created 1,118 new jobs and generated nearly $1.4 million in taxable sales.

Tourism remained strong with 262,000 guests who attended 367 events resulting in an estimated economic impact of $207 million. Hampton hosted 97 convention, meetings and sporting events which generated an estimated $6.8 million in meals tax from visitor spending. In 2017, the Hampton tourism industry employed over 2,300 employees.

That’s a lot of numbers. So often, we attend meetings like this and are so inundated by facts and figures that we don’t have a chance to reflect on what they mean. I want to make sure that we highlight what our District accomplished.

Coliseum Central, our backyard, has commercial property worth more than three quarters of a billion dollars. Just last year, business owners like those of us in this room invested nearly $100 million in capital and, through those efforts, were able to employ more than 1,100 persons and add $1.4 million in taxable sales. I think that deserves a round of applause.

But that’s not all. We were able to share our great city with more than a quarter of a million visitors through 367 hosted events and with the help of over two thousand tourism employees! We are doing great things!

I’d like to take a moment to highlight a few projects that accounted for the aforementioned economic growth through development.

Shopping centers throughout the district are undergoing significant tenant and facility changes and additions.

Cunningham Mini Price Storage opened a four-story facility located at 1795 Cunningham Drive. This climate control storage facility is designed to give the appearance of an office building rather than a traditional storage facility.

In 2017 our district added two new grocery chains. Lidl, located at the former Hampton Bay Plaza and Aldi which opened behind the new Langley Federal Credit Union both of these grocery chains take pride in providing top quality products at the lowest possible prices.

Southeastern Development Company of Augusta, Georgia, has begun renovation and expansion of Riverpointe. The former Riverdale shopping center is in the process of a 400,000 square foot redevelopment including the now open 90,000 square foot At Home furniture and accessory store. Plans are underway for a Kroger supermarket as well as outparcels located along Mercury Blvd.

The economy of our district is strong and a sign of that strength is evident by the leasing of several formerly vacant properties such as the Gabe’s Department store in the former Sports Authority building and La Parrilla Mexican Restaurant in the former Johnny Carino’s. In an effort to expand and increase their business, Comfort Zone Restaurant and Lounge relocated to Coliseum Corner shopping center.

As we look toward the future, we know that our residents are an important piece of that puzzle. It is with great delight that I announce that babies are once again being born in Hampton via the Sentara CarePlex Family Maternity Center! The Family Maternity Center features seven labor & delivery, recovery and postpartum suites which allows the patient to be in a single room from the onset of labor until discharge. Sentara CarePlex is the only health system on the Peninsula to offer such suites!

BID Initiatives

Eboni Council, Deputy Executive Director, Coliseum Central

Good morning. My name is Eboni Council and I serve as the Deputy Executive Director. While our stakeholders have been hard at work throughout the District, BID staff and Committees has been making things happen within our district as well.

I hope that you all have had a chance to visit the improved coliseumcentral.com. Highlights include a unique page for every District business, an events calendar, a building finder, information on grants and sponsorships and much, much more. With the implementation of a comprehensive website, we are able to cater to locals, visitors and site selectors to show them the breadth and depth that the BID has from a leisure, economic development and informational standpoint and it serves as a powerful tool in providing education of all things happening in the District.

Sports marketing partnerships remained a focus in 2017. Coliseum Central served as the VIP sponsor for the J&A Racing Crawlin’ Crab Half Marathon and 5K. Additionally, we sponsored another season of our hometown baseball team, the Peninsula Pilots and continued our relationship with Boo Williams Sportsplex. These three organizations bring over half a million visitors to the District each year.

Coliseum Central was also proud to sponsor other successful events. These include, but are not limited to, the 21st Annual Mayflower Marathon Food Drive, the 50th annual Hampton Jazz Festival, the Country for Kids concert and many, many others events.

2017 saw our own signature events grow and evolve. Coliseum Central was proud to announce Wynne Ford as the presenting sponsor of the 19th Annual Holiday Parade and attendance exceeded over 40,000 – making it our largest to date. In an effort to keep the event exciting and fresh, a new route, enhanced VIP area and additional social media integration were incorporated. We are excited to celebrate our 20th parade on November 17th of this year.

Neighborhood Night Out, our annual Health & Safety Fair, was held for the second consecutive year right here at the Hampton Roads Convention Center and boasted increased attendance.

Our Physical Improvement initiatives focus on creating a district which is more pedestrian-friendly, aesthetically pleasing and an ideal location for investors. We proudly collaborated with Hampton Roads Transit and the City of Hampton to install four new bus stop benches, pavers and receptacles at our high ridership stops. We also installed of 43 illuminated street signs at major intersections in our District and contracted with Commercial Power Sweeping to clean Coliseum Drive and Mercury Boulevard twice per month.

Security is a key factor in ensuring that our district remains safe and inviting. To that end, Coliseum Central implemented the Radio Grant Program. In collaboration with the Hampton Police Division, the program provides enhanced security through radio communications with Hampton Emergency Services. I would like to take a moment to recognize ALL of the work that the Hampton Police Division puts in each day to make Hampton the community that it is. Would the members of the Hampton Police Division including our BID Police unit please stand to be recognized? With input from our security committee, the brochure included contact information for area support organizations as well as tips for addressing panhandling.

Nomination Committee Report

In accordance with the Coliseum Central By-Laws, the nominating committee would like to submit the following nominates for membership on the Board of Directors:

Class 1 – Largest Property Owners – 3-year terms expiring in 2021

  • Brad Brown representing Coliseum Crossing/Coliseum Square & Coliseum Specialty Shops
  • Abbas Kanji (proxy is Matt Hooker) representing Peninsula Town Center
  • Chris Browell representing Embassy Suites

Class 3 – Members at Large - 2-year terms expiring in 2020

  • Vibha Madan representing Hampton Inn
  • Dr. Allen Jones representing Dominion Physical Therapy
  • Akhil Jain representing Landmark Hotel Group

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