The target audience is people with at least some disposable income in the region FOA serves who may or may not be aware of this important community institution.
These print ads are perfect at capturing the eyes of people. The type being large, bold and loud will help set straight the intentions of this campaign for the FOA. Not to mention the added bright color and high contrast will easily capture the eyes of anyone near.
One of the best ways to reach out to people, and gather an audience is by social media. One of, if not the most, popular social media platform available is Instagram. The use of hashtags can capture the audience's interest and along with the matching aesthetic of these Instagram post, will tie the profile together. Social media is a way to connect with people and update them with what the FOA is up to.
the key to capture the eyes and attention of the people on Instagram is having a matching feed that is cohesive and balanced.
Created with images by NordWood Themes - "Photoshop Designs for Influencers > https://creativemarket.com/NordWood" • Toa Heftiba - "The invisible attendant"