Maia Clements Typography Project 2017

This has been a long but interesting project. To me, Typography is an expansion of what we learnt in the Logo Design Project- we work to design the layout and shape of the letters on a space to convey a desired message/feeling/reaction but we have a better understanding of how we achieve what we want. The Logo Design Project was just the basics, now we're learning about more complicated things. The Typography Project has been a mix of different things to do with typography.

Found Letterforms

Before starting with the main part of this project, we were given the task to find and take pictures of letters that we can find in real life at school and at home. This concept was interesting and it was a challenge that tested our creativity to seek out letters formed by objects such as the metal support on the side of a library chair (left poster) forming the shape of a "K". My Mum joined me in my search at home- she found that the idea was "something new" and amusing. I infer that the purpose of this task was to make us aware that letters are just shapes and they can be formed in any way as long as they are recognizable.

The photo to the left contains letterforms found at school and the photo to the right contains letterforms found at home.

Grungevetica Poster Part 1

We were properly introduced to this topic by starting off with a task: to distort but maintain the recognizability of the world famous font Helvetica (hence the name of this project is Grungevetica). We were each given several sheets with the word Helvetica printed repetitively and we were told to "distort it"- we would later convert our physically distorted Helveticas into a digital format in Illustrator- which I have forgotten how to do (since it was a long time ago). I found that this was a good exercise as it was hands-on. Instead of jumping right into our computers and instantly using the tools readily available to our disposal, we had to think more to find our own ways of distorting Helvetica and this involved more reflection and in my opinion, a better way of learning.

These are some of the distortions I have produced. As you can see, I have used various techniques to achieve different effects such as: Crumpling the paper and smudging the ink to create an ageing effect, folding the paper upon itself to create a fan-like effect, cutting up the paper with a ceramic knife to create a geometrical effect and moving the paper whilst it is being scanned by the printer to create a glitchy effect.

Grungevetica Poster Part 2

I've tried to distort Helvetica in 18 different ways!

Above are the digital versions of my distorted Helveticas. We converted them into a digital format in Illustrator to get a better sense of what they look like. Honestly, they looked way better than I thought when I converted them- even the ones I were the most displeased with looked slightly better on my computer.

Grungevetica Poster Part 3

I found this text effect difficult and I don't remember how to do it- not a good thing. However, this gave me a good idea of what was expected of me when I would be working on my Grungevetica poster. Hence, I payed lots of attention to text effect tutorials later on in the project.

Grungevetica Poster Part 4

Before making our Grungevetica Poster thumbnails, we browsed the website typo/graphic for inspiration.

Among my favorites are the "Node Runner" and the "Behind this wall..." posters. I found that they fit well with the purpose of this project- to deliberately misplace letters and distort them but keeping in mind that they must remain readable.

Grungevetica Poster Part 5

After finding inspiration from typo/graphic we started working on or thumbnails. They were very much like the thumbnails we did for our Logo Design Project. I've pasted in mini versions of the typographic posters that I was most inspired by to show where I've developed my ideas from and I've pasted in a mini version of one of my physically distorted Helveticas to show what I intend my letters to look like. When I found an idea that I was really fond of, I developed it further on another sheet of A3 paper. I fiddled around with geometrical-like designs as I like the effect and I find that it does add on to the distortion. I also looked at other possibilities with the use of my distorted Helveticas.

It's obvious that a lot of my thumbnails look similar on both sheets of A3 paper. However, each one is unique and instead, slightly different than the others.

Grungevetica Poster Final

I've used Photoshop to create my Grunvetica Poster so I could challenge myself and get more used to it. We haven't completed this project yet as we've spent a lot of time on our Grungevetica Posters and the teacher had decided for us move on to other things. One thing I would like to fix are the Helvetica letters and the background. I couldn't figure out how to manipulate the letters after I had separately pasted each and every one as a vector smart image onto the pages. I would like to be able to stretch them and change their colour as well as the background- I need my teacher's help. Sometime.

So far, I feel okay about this poster. There are just a few things I want to change before I can be happy.

Helvetica Research

On a day that our teacher was absent and to ensure that we were still learning, we were given the task of making a mindmap whilst watching a video about the history of Helvetica and to create an infographic about the most important aspects of our findings. This gave me insight as to why the font Helvetica played a big role in the beginning of this unit and why it is so recognized across the world.

I tend to use too many words in my infographics! That is a recurring thing I need to work on.

Face Letters (Typographic Portraits) Part 1

I really liked this part of the unit as I never considered the idea of making portraits out of font letters. After working on this project, my mind was more open to ways in which graphic artists produce art compared to ways in which fine art artists produce art. I've noticed that using different types of font changes the overall effect of a same image: Such as the image to the left and the image in the center are both identical but the one to the left uses the Helvetica font and the one to the right uses the Sans Serif font.

I like all of these typographic portraits! They are all different from one another but I like how using different fonts can really impact how these portraits look.

Face Letters (Typographic Portraits) Part 2

I found this printing exercise quite fun. While doing this, I realized that using quite a bit of ink and applying a lot of pressure produces better results. I still think I could do better with pressing the ink onto the paper- the method of using a spoon to rub the ink in is interesting but it takes a while as it has a relatively small surface area. However, I do like the way my portraits have turned out on paper.

I've discovered that, the more ink and the longer you spend rubbing it onto the paper, the darker and clearer the final image will turn out!

Face Letters (Typographic Portraits) Part 3

Now it was time to start adding text effects to our typographic portraits. I enjoy these lessons as I feel satisfied when I have followed a tutorial well. I chose relatively easy tutorials as when I attempted more difficult ones, I found that they didn't look really good with my typographic portraits- the more simple, the better.

Most of these text effects went well. There were a few alterations that I had to make as the text effects were mostly made to be text effects, not typographic text effects.

Final words...

I enjoyed this unit, I really did. It gave me a better understanding of the importance of typography in a graphic artist's world. The hands on tasks were good introductions into the different projects of this unit as I find it easier to remember more things from physical interactions (e.g. the methods I used to distort my Helveticas). I also liked how the different parts of each project were laid out- first, you take a look at the real world and see how it connects to your project- this will give you a broader understanding of the purpose of your project. Second, you look for other sources of inspiration- you can't jump right into developing your ideas without showing where you got them from! Then you start developing your ideas, documenting them as you go. Once you find an idea that works and that you are fond of, you develop that idea further. The most crucial thing in this part of the ideas development process is the documentation of what you are doing. Once you have a strong, fermented idea, you take to the computer and you use the skills that you have learnt in class to put together your final product. I'm not sure if I'm missing anything about the process of design but I am sure that these are the general, most important parts of it.

Created By
Maia Clements

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