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MAPPING THE RAINFOREST

Objective

To create an accurate map using technology and creatively execute an experience based location map for the launch of Vivanta by Taj, Madikeri, Coorg.

The Challenge

Being a rainforest of 180 acres, there was no access to accurate maps, since all the 63 Villas were based on cattle paths.

The Big Idea

Use Iphone and propreitory GPS app.

Leg work

Each villa and functional areas were manually tagged and GPS data was logged.

The first map

An accurate GPS tracked map, was generated using a propreitory Map creation tool.

Custom illustration

The Graphic design team @ Thatzit got into action and created quirky style for representing various experiences of the resort.

ALL ILLUSTRATIONS

PUTTING IT ALL TOGETHER

The design team finally collated all the illustrations into the Map design.

On Location Maps

Once the artworks were completed, the final output was printed on metal and placed at various vantage points in the resort.

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