BRAND VISION

The Zero Malaria brand has been created to act as a globally unifying brand across the malaria community. Born out of a grassroots campaign in Senegal, Zero Malaria Starts With Me (ZMSWM) the campaign seeks to reignite the fight to end malaria. This will be achieved by empowering communities to take greater ownership of malaria prevention; mobilising and inspirning action to drive political commitments; and raising additional resources for the effort.

Our vision is to inspire and engage community and country ownership to end malaria within a generation

LOGO

As an evolution of the "Zero Malaria Starts with Me" logo, the Zero Malaria logo has been designed to be more sophisticated, simplified and streamlined.

To represent our goal to eradicate malaria, the logo is made using two clear visual elements; a mosquito, and a "0" (zero.) Unification of these elements resembles the form of a shield, embodying themes of protection and defiance. The logo is a recognisable, multi-lingual symbol with the demand to reduce Malaria's impact to zero.

COLOURS

TYPOGRAPHY

We use free and open source fonts provided by google fonts. This means the Zero Malaria brand is accessible to anyone, anywhere.

For headings and display instances we use the typeface Oswald. Apply this type in all capitals and tight line spacing to create bold, legible messaging. Use highlight colours to create emphasis in text.

For body copy we use the typeface Open Sans. Use bold and italic to created emphasis in text.

CONTACT

Thank you for your help and support. If you have any questions please contact: info@zeromalaria.africa or visit zeromalaria.africa