Mickey himself was even in the reception of the Hotel Cheyenne as the groups arrived. After a quick bag drop and freshen up the students headed off to enjoy a day in the Parks.
Head of Marketing for The Walt Disney Company, Gill was the first speaker to take to the stage. Leading a team of 29, Gill is responsible for delivering the marketing for the UK and Ireland for Disneyland Paris, Walt Disney World and Disney Cruises.
Gill discussed how brands create ‘Inspire Media’ to get their target audience to emotionally connect with the brand, showing clips of the different TV adverts they have created for different audiences. Gill went on to discuss how they partner with other brands to create awareness using the example of screening a live TV episode of Ant & Dec’s Saturday Night Takeaway from Walt Disney World.
Our second speaker of the day was Lucy Brett from the British Board of Film Classification. Lucy Brett joined the BBFC as an Examiner in 2004, and now coordinates the BBFC’s education and outreach programme. She gave a brief summary of how the BBFC regulates the media industry and showed a number of film clips illustrating how regulation has changed over time as society and the ways we consume media have evolved.
Lucy went on to discuss the different film certificates and the guidelines films must follow to get a rating and the process the BBFC takes to protect children and adults from illegal or harmful content on-screen.
Our final speaker of the day was Cally Beaton. Cally now divides her time working for Viacom International Media Networks, where she is responsible for international programme and format distribution for MTV, VH1, Nickelodeon, Comedy Central, BET, CMT, TV Land and Paramount and her new venture as a stand-up Comedian!
Cally gave students an insight into how she rose to the top in the media industry and gave them valuable advice about how to impress and get a foot in the door. She went into detail about the different types of media industries and the platforms we use to be entertained and informed, using anecdotes from her own career to inspire the audience.
All three speakers took to the stage to take questions from the students. These ranged from “What University did you attend and what course did you do?” to “What is your greatest achievement?”. The speakers were happy to answer all the questions and gave some great career advice along the way.
The conference was wrapped up by announcing the winner of the Media Live! competition. Harry Dooley from Sir John Deanes College created a TV advert for Tictacs which was shown on the big screen to the audience. The speakers gave Harry some great feedback as well as £100 amazon voucher for his school.
Thank you to all our amazing speakers for yet another incredible year at Media Live! Thank you to all the students and teachers who attended the conference, we hope you learnt a lot and were inspired to create something new and disrupt the industry! We hope to see you again next year!
If you were unable to attend this year, join us in 2019