In all I personally thought that learning about Hootsuite and getting the certification was extremely important. Not only does it provide us with multiple tools that help us analyze data, organize, and create content but most importantly in my opinion it gives an opportunity for small companies to increase their social media presence. In today’s world social media is a basic key component that allows organizations to market themselves to the public. Social media is now used for public relations, marketing and many other things and a company that is not engaged or coherent on their social media platforms is a massive step behind their competitors. With Hootsuite, it enables people to market and build a coherent brand voice across all the major platforms giving them the opportunity to grow and expand. I am thankful for learning about this amazing platform to the point that I am also working towards the Social Marketing certification so that I can continue to expand my arsenal of tools hopefully expanding my horizons into new opportunities.