For over 15 years I cut my teeth in the trenches at an INCREDIBLY fast-paced B2B manufacturing company developing new and existing brands and products.
Multi-tasking and "getting the job done" was a way of life in a small but growing company.
That made me well rounded and kept me on my toes.
What I've done
Marketing Director - NPS Corp. (2011 - 2017)
Functioned as in-house graphic designer / art director for print & web design.
Procured and worked with contracted photographers, videographers and web developers.
Developed trade show booth assets and served as go-to marketing support person for NPS Corp sales force.
Over 10 years experience with design, branding and layout for corrugate and chip board packaging.
Developed brand name, identity and packaging for Sustayn; a 1st of it’s kind 100% recycled spill control product offering. This product innovation & brand was a finalist for the "Business Friend of the Environment" Award, presented by the Wisconsin Manufacturers & Commerce Organization.
Developed branding and strategy for the Slipfyter™ Product bundle - an exclusive offering of spill control products specifically designed to curtail slips, trips & falls including a proprietary product that combines a caution stand + spill solution in one product.
Worked to inject new life into a struggling towel & tissue brand, Merfin, after an acquisition in 2014. A new product offering of restroom dispensers, packaging and digital marketing assets were developed in order to "re-introduce" a new and improved Merfin brand to distributor customers.