Communicate effectively to translate your great work on the ground

Trafficking survivors use dance therapy to overcome their trauma of being trafficked.

iPartner India celebrates 10 years this year. We have raised millions of pounds transforming the lives of thousands of people, especially for vulnerable children and women. This is the time to reflect on how visible our work has been in India and around the world? And how do we make ourselves consistently visible in a country like India where there are thousands of NGOs working on innumerable issues of human plight we face as a society?

Hundreds of girls in Anupshahr have broken social barriers to get an education to make a brighter future for themselves.

In today’s cutting edge technology, communications have become a very powerful tool when it comes to talking about how great one’s organisation is. How are we translating the hundreds of lives we are making a difference to and inspiring people to remain engaged with the cause? Gone are the days when organisations would submit 2000 words narrative reports which were rarely read with photos of beneficiaries, which rather looks like a mug shot from a police station than of liberated and empowered lives. As a donor organisation, iPartner India too has its own share of struggle in this great big water where most of the big fishes continue to swallow the smaller fishes.

Children of sex workers are often neglected, abandoned and uncared for.

This is where the phrase, “a picture is worth a thousand words” applies beautifully. Using powerful images with the right messaging has a greater appeal than some random 1000 words of describing the project.

So how are we as non-profits marketing our brand value to create the change we desire? Brand consistency (logo, font, images, colour, messaging) will help people instantly recognise your organization. Recognition is important because we want to move people and inspire them to act. And the issues we are so passionate about, to get the visibility they deserve.

Social media platforms such as Facebook and Twitter are great free marketing tools to engage with a wide variety of audiences. Using the right mix – right message with the right audience at the right time will result in maximum engagement, hence increasing your visibility. Formulate a strategy so that the social media works for you and not the other way. So go ahead, be an inspiration and keep transforming lives

As Simon Sineks says, “People don’t buy what you do, they buy why you do it.”

Created By
iPartner India


Mary Khuvung

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