about this project
Fox Trail Gear began as a logo, and was then developed into a brand. Fox Trail Gear is an outdoor company for kids, focused on getting young kids interested in the outdoors and out of the house.
moodboard / inspiration
I wanted to develop a conceptual outdoor gear brand marketed towards kids. I thought about how certain gear that's difficult to find in kid-sizes could be branded and how even the storefront could look. There could be an ice-skating rink on the roof, and a rock climbing wall up the side.
I tried to think of elements that would be a part of a brand that I would be interested in as a kid.