Nike.com UK Student Discount Now Live
On Friday we successfully launched the Student Discount offering Nike.com.
Students from UK and Ireland will now be able to validate their accreditation through our ‘Student Affinity Network’ partner, UNiDAYS. Once validated, they will be able to generate a unique a promo code which will provide them a 10% discount on their order when added through the check-out process. We’re also exploring how this student partnership can translate into physical retail and start to broaden the student privileges to things like excusive Training classes throughout London.
In addition to the newly created Student Discount page, we will also be marketing the offer through promo banners, footer links, mobile navigation, email inclusion and a homepage tout. There will also be a robust marketing plan through UNiDAYS channels to help promote + market the new offer ranging from on-site placements, social media support, App push-notifications and newsletter inclusion.
As a global Nike.com first, we’re very excited to kick-off this project. It is a big win for us as we continue to look for ways of connecting with a younger audience and drive repeat purchase on-site. It has truly been a cross-functional collaborative team effort between Affiliate Marketing, Consumer Experience, Consumer Services, Brand Design, and Brand Digital, both in Geo and UK, to bring this project to life.
GRAZIA - VAPORMAX
The NikeWomen Kings Road store was able to secure additional units of the almost sold-out platinum VaporMax this week. To create additional hype around the silhouette with her and also drive footfall instore, we shot an instagram story for @NikeLondon. We worked with Grazia to style the VaporMax and create full running looks instore. Half the units sold in the first 12 hours of the story going live, with consumers referencing it as the reason they went in and also buying the head-to-toe full looks styled by Grazia!
Since the restock (12 units) of VM on Wednesday, sales have been strong: Wed - 3 / Thur - 5 Total: £1360 Expectation is to sell out over the weekend.
Cosmopolitan Online Product: Hypercool Training Tight 04.04.17 MUU: 11,141,790 http://www.cosmopolitan.com/uk/fashion/a9117304/clothes-that-make-your-bum-look-good/
Health & Fitness / Product: Pro Bra and Short May 2017 Circulation: 14,577
Men’s Fitness / Product: Nike Zonal Cooling Top May 2017 Circulation: 30,998
NTC – PARKS // Sunday 2 April 2017
We went live with an NTC Family & Friends Endurance Session at Duke of York Square on Sunday 2 April. Right next to the Nikewomen Kings Road store, new Nike Trainer, Courtney Fearon (@thehiitman), Hattie Grover and Azara Meghie led x34 athletes through an NTC workout. The new Nike Training van includes TRX straps and a wealth of equipment to support the Global NTC April Programme. The weekly timetable will go live this Saturday 8 April 2017 on the net tool, including Victoria Park in Hackney, Granary Square in Kings Cross, Hyde Park in Central London and Duke of York Square and Battersea Park in South West London. Details to follow.