Neglect Leads to Trouble
Many of the companies that have filed for bankruptcy in 2019 include organizations in industries that hire hourly workers. According to CB Insights, there were 23 retail bankruptcies in 2019, up from 17 the year prior. By comparing these companies’ business performance and Glassdoor employee ratings, it becomes clear how closely the consumer experience and the candidate and employee experiences are intertwined. While a number of factors go into poor business performance, a large number of major retailers and restaurants with large store closings have well below-average Glassdoor ratings across both employee experience and interview experience. This struggle is reflected in some of the survey results we uncover in Chapter 5 of this report, such as:
Only 36% of retailers have a dedicated employer branding role, which not surprisingly results in only 34% of retailers communicating their employer branding message consistently - internally and externally.
Glassdoor announced its top 10 places to work in 2019, and number three on the list is an hourly-focused company - In-N-Out Burger. With close to $1 Billion in revenue and a loyal customer base, they are a company that has not moved to a franchise model or gone public despite pressure to do so in the past few years. So, how does a fast food chain beat out tech giants to become one of the most desired places to work in the US - and, the only restaurant chain to break into the top 50? One reason for In-N-Out’s success is its commitment to its employees - which is evident from the very first interaction with job seekers. In fact, 79% of job seekers rank their interview experience with In-N-Out as positive - compare this to a survey average of 23% of hourly candidates being very satisfied with interviewing (Chapter 1).