Singapore is a country in Southeast Asia. As a developed country, it ranks highly in numerous international rankings, and has been recognized as the most "technology-ready" nation (WEF), top International-meetings city, the city with "best investment potential”, world's smartest city, world's safest country, etc.
Food insecurity is the state of being without reliable access to a sufficient quantity of affordable, nutritious food. It is a global issue that is mainly caused by poverty. However, in Singapore, such a developed country, food insecurity still exists. In Singapore 12% of people are unable to have all three meals everyday.
As mentioned before, the main cause of the unhealthy food choices of Singaporeans is poverty. Poverty cause Singaporeans to get into the vicious circle: Low income -- Poor food choices -- Health issues -- Low income. Singaporeans choose cheaper and unhealthier foods due to the pressure of low income. A good way to solve the problem is to encourage Singaporeans with rewards like free tickets, coupons, discounts, and promotions. It will extenuate some of their pressure, and guide them with clear instructions towards healthy lifestyles, giving them an opportunity to put effort into being healthy and earn rewards.
In fact, this is what the Singapore Government is doing. The Singapore Government has been marketing an app called Healthy 365. It was a great solution to the food problem in Singapore.
The app is contributed by the Health Promotion Board (HPB), a statutory board under the Ministry of Health (MOH) of Singapore. It was established in 2001 to act as the main driver for national health promotion and disease prevention Programs, "with a vision to build a nation of healthy people". In the system, users can earn "healthy points" through eating healthily and participating in exercise challenges.
The app is very suitable for the food problem. It is totally free and is available on the IOS App Store and the Google Play Store, so everyone with a smartphone is able to download and install it.
After installing the app, Singapore Citizens and foreigners with a Fin id could get a free account. In the app, you can find out how much calories you intake, how much exercises you need to do to get rid of the calories.
You can also see your exercise history in the dashboard. Besides all these functions, the most important feature in the app is its "healthy point" reward system. If the user buys healthy foods in specific shops listed in the app and scans the QR codes while paying, he could earn "healthy points", which could be used to buy coupons or free tickets. Healthy points could also be earned if the user finishes an exercise challenge, which the user has to run in a marked route in the map and burn a number of calories that is suitable for himself. There are also some time periods in the year when users can take part in big challenges. Almost everyone would get a prize, normally around $5 - $10. The person who won the first prize gets $10,000 in cash.
The app did not solve the issue entirely, but it helps a lot. The coupons bought with "healthy points" and the prize from the big challenges was very attractive and useful to the Singaporeans from low-income families. Freebies from the government come easier than saving money via eating unhealthy foods, causing health issues. The app does have an effect on the average health in Singapore. Statistics from the HPB show that in March 2017, 26 million healthier lower-calorie meals have been sold, close to 1,600 food and beverage outlets including major restaurants island-wide offer healthier meal options.
To a large extent, the app is a sustainable solution from the four aspects of "Nature", "Economy", "Society" and "Wellbeing".
Firstly, the app is 100% environmental-friendly. Users can simply download the app, earn points and get e-coupons, all with a mobile phone. In addition, the activities organized by the HPB do not create any waste that is harmful to the environment, as most of the activities are held in public areas and do not require any big signs or decorations. Therefore the HPB app solution is sustainable from the aspect of nature.