This campaign can also stretch across different platforms. In this example, we have Instagram posts that establish a social media presence while also creating awareness for the Foundation of Arts. Using call-outs and hashtags within these posts engage followers and encourage interaction with the FOA.
In addition, this social media account institutes a brand for the nonprofit while mimicking the aesthetic of the print ads.
By establishing a brand and expressing the non-profit's need of donations through social media, we can push the Big Idea much further by connecting to the viewers through things they find valuable like making memories, getting a good education, having fun, supporting their community, etc.
"We are not just a center for creativity, but a bridge connecting the past, present, and future."
Hopefully, this campaign reiterates the idea that donations are More than Money; they are a part of something so much bigger than that whether it be family, community, or the arts.
When it comes to creating an awareness of the Foundation of Arts and encouraging the audience to donate, the print advertisements, tangible merchandise, and social media are all elements that could be successful in doing so.
Once again, I’d like to thank you for taking the time to view this campaign.
If you have any questions or would like to speak with me about future work, feel free to contact me at email@example.com. I appreciate any opportunities where I could help the FOA.