Overview: Coaching for Literacy
Our Core Belief
We believe every person is born with equal worth and dignity. We believe that literacy is a key foundation of dignity and worth. We work so every American child can read and have a chance for a brighter future. We Fight for Literacy.
Coaching for Literacy (CFL) is creating a movement of coaches, teams, and communities who Fight for Literacy by participating in awareness initiatives and fundraising efforts.
To date, CFL has conducted 75 Coaching for Literacy Awareness Games with NCAA and NBA partners. We have partnered with more than 25 literacy organizations in 20 communities across 11 states providing direct support to more than 8,000 children.
“We know this program really helps to make a difference in communities across the nation by providing valuable resources to local schools and youth programs.” - Steve Alford, Head Coach, UCLA Basketball
Through our awareness initiatives and fundraising efforts, we bring valuable awareness and critical financial support to our literacy partners. The following four approaches represent our portfolio of literacy investments:
- Materials - Books and digital readers are key in teaching literacy. Unfortunately, materials in areas that struggle with literacy are scarce. We help provide the materials so kids can learn.
- Embedded Literacy Programs - Embedded programs exist within many schools, libraries, and other institutions. These programs provide children with the extra attention they require to become better readers.
- Summer Literacy Initiatives - Reading over the summer is crucial to literacy growth. Summer intervention programs ensure that children who need to continue reading during the summer are doing exactly that.
- Instructor Training - Effective instructors are a critical part of improving literacy rates among children. We provide funding to ensure that instructors are capable of helping children grow in their ability to read.
Our efforts focus on improving reading levels among third and fourth grade students due to this staggering statistic: “64% of American fourth graders read below grade level” (National Assessment of Educational Progress, U.S. Government). We currently partner with 20+ literacy programs represented by the following organizations: members of the Campaign For Grade Level Reading network, public schools and literacy programs supported by our athletic team partners.