NORDSTROM by begimai and adiba

About Nordstrom

SWOT Analysis

Competitors

Objectives

1. Increase Nordstrom's sales.

2. Increase diversity and number of Nordstrom customers.

Target Market

Print Ad

Video Ad

The video ad will be played on YouTube and on numerous TV channels (ex: World Fashion Channel), the advertising will air during evening hours to be more effective in reaching the targeted audience.

Online Ad

Advertising

Sales Promotion

Every week on Mondays for the period of 3 months, Nordstrom's Instagram page will post a picture (like the one shown in the online ad), offering discounts. People interested in discounts will need to like a picture and on Saturdays, Nordstrom will randomly choose 50-100 people from the people who liked the picture, who will be able to use the offered discount.

Sponsorship

Sponsorship with the Art Institute of Seattle

Nordstrom will sponsor its Annual Fashion Show, which will include Nordstrom’s name on everything, from tickets to flyers and posters and mentioning of Nordstrom's brand during the fashion show.

Budget

Statement of Benefits to the Client

A 3 month advertising campaign for Nordstrom will achieve its two objectives by the beginning of May:

  • Increase sales
  • Increase diversity and number of Nordstrom customers.

The benefits of this campaign are both in customer satisfaction and increasing of sales. Nordstrom sales will significantly grow with the income of the new customers. This advertising campaign will introduce Nordstrom to more people. And by sponsoring events like the Annual Fashion Show in AI and publishing their advertisement in Vogue, Nordstrom will increase the awareness and interest of its brand and benefit from getting its name associated with the AI and companies they'll choose to advertise with .

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