1. Increase Nordstrom's sales.
2. Increase diversity and number of Nordstrom customers.
The video ad will be played on YouTube and on numerous TV channels (ex: World Fashion Channel), the advertising will air during evening hours to be more effective in reaching the targeted audience.
Every week on Mondays for the period of 3 months, Nordstrom's Instagram page will post a picture (like the one shown in the online ad), offering discounts. People interested in discounts will need to like a picture and on Saturdays, Nordstrom will randomly choose 50-100 people from the people who liked the picture, who will be able to use the offered discount.