Petcare 411 A sales thing. May 1, 2017


411 at a Glance

UPDATE: One Mars Price List

Check the latest revisions to the One Mars Price List. You will notice that tabs have been added to the Excel sheet that highlight the specific changes in this iteration.

Be sure you are using the latest version. Access it by clicking the button below.

DOG & CAT Mainmeal

PEDIGREE® Brand Launches Adoption Video

The PEDIGREE® brand is launching online a new adoption video in support of National Adopt a Shelter Dog Day which was April 27, as well as National Pet Month in May, bringing awareness to shelter dogs and adoption.

Be sure to engage retailers with our commitment to adoption. Click the buttons below for the full bulletin and watch the video.


The IAMS® PROACTIVE HEALTH™ restage will include changes that require a hard cut on Period 7 Week 1. However, there are no changes to on-shelf bag dimensions. Click the buttons below for the bulletin and the Excel sheet with specific details.

CRAVE™ Dry Cat Spec Discrepancies

The specs initially uploaded to the price list contained discrepancies between Item Description and corresponding UPC/UCC information. You can find the correct numbers for CRAVE™ Dry Cat specs in the bulletin and the Excel sheet below.

CRAVE™ Dry Dog Specs Changes

In previous communications, the full dimensions for the 22 lbs bag were missing. Also, the pallet configuration for the 4 lbs. bag has changed. Be sure to click on the bulletin and the Excel sheet for details.


UPDATE: TEMPTATIONS™ Treats Supply - Period 4 Week 3

Take a look at the latest update below. Service levels continue to be stretched thin. Impact is anticipated on pouches and rigid containers, with greater risk to 16oz containers.


NUTRO™ Brand Cat Transition

The NUTRO™ Brand Cat transition is upon us. Take a look at the bulletin and several documents linked below that cover the transition taking place in NUTRO™ Cat Wet & Dry.

The PowerPoint slides provide the following:

  • A summary of the NUTRO™ Cat dry and wet WHOLESOME ESSENTIALS™ Re-launch and NUTRO™ WILD FRONTIER™ launch.
  • From – To packaging images
  • NUTRO™ WILD FRONTIER™ packaging images:

The EXCEL Files include:

  • NUTRO™ Wet SKU specs & GRD From-To transition info:
  • NUTRO™ Dry SKU specs & GRD From-To transition info:


It can be difficult to keep track of who is doing what around here, so here's a list of all the recent org changes in sales, eComm, etc. This includes both internal moves (marked with an asterisk) and external hires. Be sure to look them up, say congrats and consider yourself informed.

Started April 3

Started April 17


Thanks for reading!

That's it. If you have any recognition or updates to share for the next Petcare 411, please email Aaron Shaver, consumer communications specialist.



Created with images by Lepale - "dog friendship nature" • Unsplash - "friends cat and dog cats and dogs" • cocoparisienne - "cat animal cat's eyes" • Sasha the Okay Photographer - "Dog"

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