Hello Vipul, hope I find you and Sellerpluss doing well. Here's a detailed analysis of the content marketing proposal.
What we understand about Sellerpluss
Sellerpluss is an end-to-end solutions provider for sellers, artists, wholesalers, manufacturers, retailers or pretty much anyone who wants to sell their products online on multiple marketplaces with ease through one window. Selling on multiple marketplaces is a tremendous opportunity for sellers to present their products to millions of online shoppers, and a chance to sell more.
To achieve similar reach via their retail/wholesale or through flagship ecommerce is nearly impossible in such a short span of time. So, this is a known gospel that sellers find ecommerce marketplaces very attractive. But, things start to get tough from here on in.
If managing sales on one marketplace is a challenge, then managing on many is a nightmare for sellers who are mostly non-tech savvy, or whose opportunity cost is too high to spend resources on maintaining sales on multiple marketplaces in-house.
With each marketplace designing its own terms and conditions in terms of inventory, sales, returns, packaging, and payments, managing a cacophony of rules and regulations from multiple platforms pose a great disadvantage for small and medium sellers in the country.
With private players offering cheap 4G mobile internet at throw-away prices, many Indians from rural and semi-urban locations are bound to get on the ecommerce bandwagon. This means more opportunities for marketplaces such as Amazon, Flipkart, Snapdeal, and PayTM (freshly funded by Jack Ma).
Though most of the ecommerce marketplaces are investing to smooth and quicken the seller on-boarding process, not much support is provided when sellers try to get their payments on time, to sort out product returns, and numerous other challenges.
More marketplaces a seller is signed up for, the more challenges he faces.
However, small and medium time sellers form the backbone for these marketplaces, but the platforms are designed with complexities to be adhered and managed by the sellers on their own, and not many are easing this pain for sellers. This is the opportunity for Sellerpluss to become a growth-partner for sellers by providing simple, cutting edge technology solutions to manage selling on all marketplaces with ease.
With more marketplaces attempting to weed out poor quality sellers, the good ones are at a precipice of streamlining their product quality, allowing them less resources to deal with marketplace selling challenges.