OU Social Media
We officially kicked off the OU Snapchat account with student takeovers. Every day an OU student, faculty, staff, or alumnus showed off their lives to fellow Sooners and fans.
120 Snapchat takeovers & 3,300 views
OU Social Media
Instagram is the best way to reach current & prospective students.
OU Instagram account grew by 30,218 followers to 65,218.
OU Social Media
Twitter followers increased by 26,169 to 121,169 followers.
Facebook continues to be our largest audience and tends to mostly target parents, alumni, and fans. Heated debate can easily break out on a Facebook post as much as as joyous replies after a Sooner Football win.
Facebook fans increased by 16,675 to 371,672 total fans.
New OU Homepage - SUMMER 2016 - 6,075,280 views
Photography & Videos
We produced 75 videos (48 more than last year) with 2,511,523 total views
115 new videos were added to the OU b-roll library & 1,351 photos the OU photo library.
Branding: Community Initiatives
- Facebook Live Video for Stompdown: 43,000 views
- Spanish Facebook Page grew to 55,813 fans (from 148)
- Hi5OU Español - 1,000+ views
- Day of the Dead videos reached over 45,000 people
Branding: Sooner Family
- Hi5OU video series over 1000,000 views
- Camp Crimson Namesake videos 40,000 views
- Renfroe Family video 21,000 views
Branding: Research
- Short "silent" videos over 60,000 views
- 4 animated and live-action videos
Web Development
96 new calendars feeding the OU Campus Calendar
272 new CMS users, 18 new sites, 1 million page views/month
- Moved all systems to S2
- Implemented new calendar system and Campus Calendar
- Upgraded the content management system to AEM 6.1
Credits:
OU Web Communications, Marketing & New Media