Who I am
I am a Independent Digital Creative Director / Copywriter.
A conceptual thinker and a solid writer, who is just as comfortable with digital and traditional marketing as fully integrated campaigns.
(I think engaging creative experiences for Web + Mobile + Video)
I am a writer who can develop brands from scratch and continue to guide their voice.
Someone who is comfortable leading projects and can communicate their passion for concepts in presentations. And, most importantly—I am a writer who is ready for a new challenge.
I collaborate with fellow creatives and designers team to produce award-winning ideas that provoke emotion and stablish a connection between brand and consumer deliver results for our client in the following industries: CPG, healthcare, hospitality, travel and tourism, automotive, technology, beverage (alcoholic), fast-food and creative adaptations from English language campaigns to generic Spanish language.
Also, I am a Hispanic - Hispanic American markets specialist with deep knowledge of the Hispanic consumer beliefs, and always in process to reach innovative creative solutions. I am Mexican-American with experience in the LatAm markets.
Blend Creatives a Virtual Agency.
What is a virtual agency?
Simply put, a virtual advertising agency is pretty much like a traditional ad agency without the confines of traditional office walls. We all work from home offices and are in constant communication, connected virtually the entire workday. This allows us to keep our costs focused on our clients instead of on a receptionist, building rent, fancy conference room, furniture, office equipment, etc.
We share files, collaborate remotely and always meet clients in their conference rooms, which they prefer anyway. This type of work environment is not for everyone, so we carefully select people that are already seasoned, self-disciplined, organized and great time managers.
Within our online systems, a client can go online to check or discuss the status of any project, view and download current or prior versions of any on-going projects, approve estimates, view invoices, search archives and so much more.
This business model allows us a great deal of flexibility that translates into outstanding work and exceptional service that our clients love.
Freelance Service and Consulting.
Robert Manzano Bio
Robert is an award winning Creative Director, Copywriter and Concept-Creator with an invaluable breadth of experience in building brands and strategic thinking for the US Hispanic market, Mexico and Latin America.
Solid experience acquired in international advertising agencies: McCann Erickson, BBDO, Ogilvy Corpa in Caracas, Castor Hispanic Advertising in New Cork City and WB. Doner in Detroit.
An unparalleled ability to come up with effective strategies, concepts, writing solutions and executions to tough branding and communications problems in categories ranging from beverages, CPG, healthcare, tourism, retail and fast food to automobile, financial services and college marketing and e-
Learning projects. Clients include:
Budweiser, McDonalds, Coca Cola USA, Revlon, P&G, KLM, RC Cola International, Revlon, Pepsi, Antena 3TV Network (Spain), GDA Grupo de Diarios América (Major newspapers strategic alliance in 8 Latin America countries), Tupperware, Broward Community College, Grupo Educativo Baden Powell in Mexico City. Nova Southeastern University.
Clio, Anheuser Busch, Budweiser - TV
Clio Finalist, Coca Cola, Coke Classic - TV and Radio
Digital advertising, Web. Social, Mobile, Video. Photoshop and Illustrator.
Bilingual in English and Spanish. Born in Mexico City. American citizen.
STRATEGY & MULTICULTURAL SOLUTIONS