What is "Athleisure"?
Global fashion trend: sportswear clothing designed for workouts which can ALSO be worn in non-athletic settings like during work, casual or even social occasions.
Gaining popularity worldwide: consumers started to recognize that sportswear can be well-designed and fashionable at the same time.
Factors contributing to athletic wear market growth:
- Rising awareness of health
- Chinese government encouraging healthy lifestyle and investing in domestic sports markets
- Rising Chinese middle class & willingness to pay for higher quality, newness, and lifestyle products
- Traditional Chinese Ideals about beauty are changing
- Global athleisure trend
Fitness is the New Black: How Major Sportswear Brands are Riding the Chinese Workout Trend (Lab Brand, 2016)