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The Case for Good ID Champions Toolkit

This toolkit is designed to provide privacy and security champions with a common foundation to engage with stakeholders on social media and effectively make the case for the Good ID approach.

Below, please find a set of sample posts and graphics that we encourage your organization to adapt and share on its social media channels. This social content includes language designed to help move decision makers — including the public and private sector — to consider the Good ID approach to identity management and generally support data privacy and security.

This is meant to be a resource versus a script; we encourage you to begin using this content today and to continue leveraging these messages and assets at key moments in time (e.g., The Internet Governance Forum, November 25-30). As Good ID champions, please feel free to adapt this social copy and remember to use the #GoodID hashtag to add to the conversation. We welcome your feedback and thank you for your partnership.

Click to open the image, then right-click and select "Save image as" to save to your computer. The sample post text appears below the images. Remember to tag @GoodID so we can like and share your posts.

CORE MESSAGES FOR ALL AUDIENCES

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: What is #GoodID👍🆔? To learn more, visit https://www.good-id.org

LinkedIn/Facebook Copy: Everyone deserves an ID that is trusted, private and secure. Join the #GoodID👍🆔 movement here: https://www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: How do we empower individuals at the center of today’s ID systems? Learn more about the #GoodID👍🆔 movement here: https://www.good-id.org

LinkedIn/Facebook Copy: How do we ensure that identity programs are designed with equity, utility and security at the center? Join the #GoodID👍🆔 movement here: https://www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Without #GoodID👍🆔 safeguards in place, billions of people are either under or over-identified. Learn how the #GoodID approach empowers individuals to decide how much -- or how little -- they wish to be seen in the digital world: https://www.good-id.org

LinkedIn/Facebook Copy: Without ID, 1.1 billion people are missing out on economic and social opportunities. And with over 90 online accounts each, billions more are missing out on privacy and security. Empower individuals to decide how much -- or how little -- they wish to be seen in the digital world by joining the #GoodID👍🆔 movement, here: https://www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: How do we ensure that identity programs include, benefit and protect everyone? Join the #GoodID👍🆔 movement here: https://www.good-id.org

LinkedIn/Facebook Copy: Join the #GoodID👍🆔 movement to ensure that today’s identity programs include, benefit and protect everyone. Learn more here: https://www.good-id.org

MESSAGES FOR PUBLIC SECTOR AUDIENCES

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Data is a valuable national asset. Learn how governments can lead by protecting personal data and identity information with #GoodID👍🆔 safeguards at www.good-id.org

LinkedIn/Facebook Copy: Data is a valuable asset for individuals, businesses and governments alike. To learn more about how leaders can protect this asset with #GoodID👍🆔, visit www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: When governments prioritize the #GoodID👍🆔 approach, they help unlock transformative social and economic opportunities for all. Access #GoodID experts and resources here: www.good-id.org

LinkedIn/Facebook Copy: Public sector leaders who prioritize the #GoodID👍🆔 approach have the power to unlock transformative social and economic opportunities for everyone. Access #GoodID experts and resources here: www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Are you concerned about #data breaches? Learn how #GoodID👍🆔 guidance can help governments better secure identity information to protect the population and nation, here: www.good-id.org

LinkedIn/Facebook Copy: With new technology, governments are increasingly concerned about threats to #cybersecurity. Learn how #GoodID👍🆔 guidance can better secure people’s identity information to protect the population and nation, here: www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: The speed and scale of tech innovation can exacerbate inequalities in today’s society. Learn how #GoodID👍🆔 programs can help governments demonstrate a commitment to human rights at www.good-id.org

LinkedIn/Facebook Copy: The speed and scale of tech innovation can exacerbate inequalities and pose new risks to communities. When governments implement #GoodID👍🆔 programs and practices, they demonstrate a commitment to human rights. Learn more here: www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: #GoodID👍🆔 is the new frontier of value creation for individuals and institutions. @McKinsey_MGI: Digital ID could unlock value equivalent to 3-13% of GDP by 2030. Read more: https://mck.co/2OXpdwi

LinkedIn/Facebook Copy: The #GoodID👍🆔 approach can help governments and individuals unlock more value (equal to 3-13% GDP) from the digital economy. Access #GoodID resources and experts here: www.good-id.org

MESSAGES FOR PRIVATE SECTOR AUDIENCES

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Many businesses don’t survive cyberattacks and data breaches. Learn more about how the #GoodID👍🆔 approach to #security and #privacy can protect customers, companies, and countries at www.good-id.org

LinkedIn/Facebook Copy: What are the consequences of cyberattacks and data breaches for today’s businesses? Loss of trust, for one. Learn how companies can protect their customers with the #GoodID👍🆔 approach at www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Customers are demanding more privacy, security and control in today’s digital economy. Learn how businesses can design for these features here: www.good-id.org #GoodID👍🆔

LinkedIn/Facebook Copy: Businesses that design identity programs with #GoodID protections are better equipped to meet the needs of their customers. For resources on how businesses can implement #GoodID👍🆔 guidance, visit www.good-id.org/

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Businesses that champion #privacy can lead in today’s trust-broken market. Learn more about how #GoodID👍🆔 guidance can increase customer loyalty here: www.good-id.org

LinkedIn/Facebook Copy: Businesses that champion #privacy are positioned to lead and succeed in today’s trust-broken market. Learn more about how #GoodID👍🆔 guidance can increase customer loyalty by visiting www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Businesses are at risk of cyberattacks and data breaches without #GoodID👍🆔 safeguards. Access #GoodID resources and experts here: www.good-id.org

LinkedIn/Facebook Copy: Without #privacy and #security safeguards, businesses are at risk of cyberattacks and data breaches. Learn how the #GoodID👍🆔 approach can help mitigate risk by visiting www.good-id.org

L: Twitter | R: LinkedIn/Facebook

Twitter Copy: Trust can make or break a business. Find out how #GoodID protections can make today’s businesses more successful by visiting www.good-id.org

LinkedIn/Facebook Copy: Consumer trust can make or break a business in today’s competitive market. Find out how companies can prioritize the #GoodID approach to keep customers’ identity information safe, here: www.good-id.org/

INFOGRAPHICS FOR ALL AUDIENCES

#GoodID is...

✳️ Transparent and accountable

✳️ Private and secure

✳️ User-controlled and high-value

✳️ Inclusive

What would you add to this list?

#GoodID👍🆔

The #GoodID approach is designed to prioritize individuals’ need for safeguards!

#GoodID:

✳️ Secures legal identity, free from discrimination

✳️ Unlocks a range of services from finance to healthcare

✳️ Safeguards people from breaches, corruption or loss of personal data

What else?

The #GoodID approach can help businesses build trust!

#GoodID 👍🆔 can also:

✳️ Increase customer trust and loyalty

✳️ Help them become more attractive and credible to investors

✳️ Build stronger system defenses against privacy breaches and cyberattacks

…what else would you add?

The #GoodID approach helps governments achieve national goals & align with the will of the people

With #GoodID 👍🆔 govts can:

✳️ Stand out as good data stewards & lead with best practice

✳️ Increase opportunities for everyone to be educated, employed & own property

…what would you add?

Around the world, 1.1 billion people lack any formal identity

Without a legally-recognized #ID, people can miss out on all sorts of services and aspects of society

This ID gap can create many unintended consequences for society and the economy

What would you add?

#GoodID 👍🆔

Today, the average internet user has 92 accounts, and is likely to have over 200 by 2020

There are many ways people can be digitally identified, leading to all sorts of consequences

Do you feel “over-identified”? What consequences would you add to this list?

#GoodID 👍🆔

#GoodID👍🆔 practitioners will:

✳️ Limit barriers

✳️ Safeguard against discrimination

✳️ Take accountability

Do you have more to add?

#GoodID👍🆔 policies will:

✳️ Provide clear legal frameworks

✳️ Support equity and inclusion

✳️ Limit data collection

What else would you add to this list?

#GoodID👍🆔 technology will:

✳️ Be resilient, interoperable and portable

✳️ Enable meaningful, informed consent

✳️ Safeguard against breaches, corruption and loss of personal data

Can you think of any more?

If you have any questions on the content provided above, please contact info@UnfoldStories.co.uk