Draft your application, check it against the guidelines and look to see how you can make it even better.
Sometimes a particularly emotive quote from a user can help. Sometimes adding in some adjectives (describing words) – delicious, exciting, well-trained, comfortable, safe, expert – can make your work come alive and inspire the funder.
If you don’t sound enthusiastic why should they be?
Look carefully at the guidelines about sending attachments – often video, glossy documents etc do not really reach the decision-makers so make sure the X factor is in the body of your application.