Media Advertisment

History of advertising

-Advertising is about grabbing attention and selling products

-power of advertising

-Average people in the us 20 years ago watch 3000 ads

-Cocacola 2nd most recognized word because of their ads


The seeing and/or treating a person, usually a woman, as an object, in he representation of women, this is often sexual objectification

Gender Roles

For women roles are often limited to housewife or sex object.For men, roles are often represented the breadwinner and being server by women


Cropping and fragmentation of the femal body in media images which encourgaes objectification often this is the legs or party of the torso


A neologism made of the words sport, porn and metrosexual


A lumber sexual is a man who has adopted style traits typical or traditionla lumberjack

gender representation

Essential elements of our own identity, and the identities we assume other people to have, come from concepts of gender – ie what it means to be a boy or a girl / man or woman that are separate from biological differences.

The media in general, and advertising in particular, does not show us the real world. (Even reality TV and the likes of Big Brother represent males and females in certain ways via the candidates they choose to be on the program.) All programs, and in our case advertisements, re-present reality. In putting forward something that is not the “real thing”, the media transforms, distorts or re-processes the "reality" which they present to us.

In advertising, gender is represented in specific, often very stereotyped ways. Males and females are show to be certain types of people, possessing certain habits, values and practices.


the fact or state of belonging to a social group that has a common national or cultural tradition.

national identity

a sense of a nation as a cohesive whole, as represented by distinctive traditions, culture, and language.

How did he attract an audience?

Why specifically is his vol



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